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| To use limited resources effectively and respect the principle of extended producer responsibility*1, Sony is promoting the collection and recycling of end-of-life products and the design of products conducive to recycling. Sony is committed to the development and efficient operation of new recycling systems harmonized to the social needs of different regions and countries.
*1 The principle of extended producer responsibility refers to the belief that producers have a responsibility, both financially and physically, for the disposal or recycling of the products they sell.
Sony's Recycling Philosophy
To ensure the effective use of resources, Sony strives continuously to improve resource productivity through enhancement of its business processes. Sony also acknowledges the importance of recycling end-of-life products and extracting resources for reuse. As a manufacturer, Sony recognizes its responsibility for ensuring the appropriate disposal of end-of-life products and complying with applicable national and regional laws and regulations. Sony harmonizes its collection and recycling programs accordingly around the world in compliance with applicable laws and regulations, including the Home Appliance Recycling Law in Japan, the EU Directive on Waste Electrical and Electronic Equipment (the WEEE Directive) in Europe and the Electronic Waste Recycling Act in the state of California, as well as other U.S. state-enacted recycling laws.
Sony's Green Management 2010 plan contains two targets related to recycling. These are to continuously increase the volume of resource recovery from end-of-life products and to continuously improve its reused/recycled materials utilization ratio. The reused/recycled materials utilization ratio refers to the percentage of reused/recycled materials, by weight, to a product's resource input. Accordingly, Sony strives not only to increase recycling but also to ensure the efficient use of recycled resources. To achieve these targets, Sony implements product collection programs and development and adoption of new recycling technologies. Moreover, to facilitate an increase in the volume of reused/recycled product resources, Sony promotes the incorporation of recycling considerations into product development and design.
In fiscal 2006, Sony recovered 36,355 tons of resources from end-of-life products which includes the televisions and personal computers collected from Japanese consumers equating to a reuse/recycling ratio** of approximately 53%.
** The metric equates the ratio between the products returned versus the products sold 10 years and 7 years ago (average return interval from time of sale) for televisions and personal computers respectively. |
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