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| Sony has established Green Management 2010, new mid-term group environmental targets that will succeed Green Management 2005 and run through fiscal 2010. The targets will guide the Sony Group in its efforts to help prevent global warming, recycle resources, ensure appropriate management of chemical substances and address a broad range of other complex environmental issues. |
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Establishing Green Management 2010
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Under Green Management 2005, which set targets to be achieved by fiscal 2005, Sony focused on a variety of activities, such as developing environmentally conscious products, reducing the environmental impact of its sites and promoting product recycling. Following Green Management 2005, Sony launched Green Management 2010, new mid-term targets outlining the challenges facing the Sony Group between now and fiscal 2010.
When setting targets for Green Management 2010, Sony gave full consideration to the conclusions drawn from its review of Green Management 2005, as well as to legislative trends that could affect the Sony Group in the medium to long term. Consideration was also given to the concerns of investors, environmental nongovernmental organizations (NGOs) and other stakeholders regarding Sony and the direction of its business over the next 5 years. As a part of these activities, Sony exchanged opinions with several environmental NGOs, according to specific themes such as prevention of global warming and natural environmental conservation.
Sony also had 3 basic goals in mind when setting the targets, which were to aim high as a cutting-edge, global corporation, set targets for reductions of absolute greenhouse gas emissions and other sources of environmental impact, and create global challenges for the entire Sony Group. |
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| Establishing Green Management 2010 |
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Targets of Green Management 2010
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| Green Management 2010 encompasses general indicators, as well as individual targets. The general indicators, comprised of greenhouse gas and resource indices, are set to determine the environmental impact of the total life cycle of the Sony Group's business activities, products and services, to the maximum possible extent. The indicators are also used to monitor Sony's performance of the individual targets set to reduce environmental impact throughout the business cycle. The various elements of each of these indices were chosen based on such criteria as seriousness of environmental impact and controllability. Sony will continue to monitor eco-efficiency and evaluate the progress of environmental efforts and use the results to revise its various initiatives and targets. |
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Green Management 2010 General Indicators
Indicator |
Calculation |
| Greenhouse gas index |
Total greenhouse gas emissions from sites (calculated in terms of CO2) + Total CO2 emissions from product use + Total CO2 emissions from logistics - Greenhouse gas emissions offset by greenhouse gas reduction activities |
| Resource index |
Waste landfilled from sites + Product resource input*1 - Volume of reused/recycled materials - Volume of resource recovery from end-of-life products |
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| *1 Defined as the volume of resources used in products, accessories, manuals and packaging, less the volume of waste resources from the Sony Group that are reused/recycled |
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Green Management 2010's individual targets cover Sony's entire business cycle, from the procurement of parts to the manufacturing, use, disposal and recycling of products. For example, to contribute to the prevention of global warming, targets have been set for absolute reductions in greenhouse gas emissions at Sony Group sites throughout the world. At the same time, by including targets for controlling operating power consumption, as well as for ascertaining and reducing energy consumption during transport, Sony aims to gradually reduce the environmental impact of manufacturing, transporting and using Sony products. Green Management 2010 also outlines a broad range of other targets pertaining to, among others, communicating effectively with Sony's diverse stakeholders about environmental issues, promoting partnerships with other companies and encouraging education on the subject of conservation. |
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Individual Targets of Green Management 2010
| Category |
Targets for fiscal 2010 |
| Site operations |
Prevention of global warming |
Achieve an absolute reduction in greenhouse gas emissions (calculated in terms of CO2) of 7% or more from the fiscal 2000 level |
| Resource conservation |
Achieve an absolute reduction in waste from sites of 40% or more from the fiscal 2000 level |
Achieve a waste reuse/recycle ratio of 99% or more at manufacturing sites in Japan
Achieve a waste reuse/recycle ratio of 95% or more at manufacturing sites overseas |
| Achieve an absolute reduction in volume of water purchased or drawn from groundwater of 20% or more from the fiscal 2000 level |
| Ensure using paper from appropriately managed forests and paper with a high recycling ratio |
| Management of chemical substances |
Prohibit, reduce or control use of controlled chemical substances |
| Achieve an absolute reduction in released amounts of volatile organic compounds (VOCs) into the atmosphere of 40% or more from the fiscal 2000 level |
| Reduce water pollutants: Voluntarily control biological oxygen demand (BOD) and chemical oxygen demand (COD) |
| Reduce atmospheric pollutants: Reduce the amount of emissions of nitrogen oxides (NOx) and sulfur oxides (SOx) |
| Develop and continue to implement measures to prevent environmental accidents |
| Complete the appropriate disposal of all large equipment that includes polychlorinated biphenyls (PCBs) |
| Green procurement |
Promote green procurement of non-production materials |
| Construction/ modifications to sites |
Reduce the environmental impact of construction and modification of plants and other sites |
| Products/recycling |
Prevention of global warming |
Reduce annual energy consumption |
| Ascertain and take measures to reduce CO2 emissions during the transport of products and other materials |
| Resource conservation |
Increase reused/recycled materials utilization ratio of 12% or more*2 |
| Continuously increase resource recovery from end-of-life products and reusing/recycling ratio*3 |
| Management of chemical substances |
Prohibit, reduce or control use of controlled chemical substances |
| Reduce use of polyvinyl chlorides (PVCs) and brominated flame retardants |
| Life cycle assessment (LCA) |
Conduct life cycle assessments for all major products |
| Communication, cooperative efforts, education, etc. |
Corporate citizenship |
Conduct environmental conservation activities tailored to the needs of each area or support local environmental initiatives |
| Suppliers/business partners |
Request environmentally conscious parts, products and services and promote environmentally conscious operations |
| Disclosure of information |
Ensure regular disclosure of information and improve communication with stakeholders Provide environmental information about products |
| R&D |
Promote environmentally conscious research and development |
| Education |
Ensure that each employee achieves a level of competence to perform his or her assigned duties while taking the environment into consideration |
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*2 The ratio of reused/recycled materials to product resource input
*3 The ratio of resource recovery from end-of-life products to total weight of products, accessories, instruction manuals and packaging materials
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