Played a key role in coverage of the Los Angeles Olympic Games via contracts with newspaper companies. This model was an early adopter of revolutionary technology featuring a CCD and 2-inch floppy disk while also enabling the user to conveniently switch lenses.

The first consumer use Mavica. This model was marketed as an electronic still camera for the TV age. Incorporated auto-strobe, fast successive shooting, and timer functions, as well as TV screen display (with the attachment of an optional kit), among a host of other features. This device laid the foundation for the exciting innovation existing in today's digital cameras.

The first “Cyber-shot.” The lens and flash were capable of 180-degree rotation, and this model featured a 1.8-inch liquid crystal viewscreen in the back of the body.

The product that single-handedly boosted the popularity of the Mavica. This model enabled images to be saved on 3.5-inch floppy disks (conventional media for PCs at the time). Since images were already in JPEG format, there was no need for special software to make them PC compatible.

This camera broke with the tradition of internalized memory to become the first to support Memory Stick external memory.* True SLR with large optical viewfinder.
*Equipped with a PC Card slot. Recording on Memory Stick is possible using the provided adapter.

A model for uncompromising photographers, featuring a Carl Zeiss Vario-Sonnar 5x optical zoom lens on a rotating cylinder.

This “P series” model was created through a unique user-friendly approach, and was the first Memory Stick compatible model. Among other meanings, the letter “P” was meant to connote “Pocket” and “Play.”

The first model in the Cyber-shot series with an effective pixel count of 5 million. This camera featured NightShot technology enabling users to shoot without flash even at night.

The palm-size Cyber-shot. It was so small (weighing a mere 87g) that it could be carried in a handbag or worn around the neck with the provided strap.

The world's first of its kind*. This was the top-of-the-line model, boasting an effective pixel count of 8.1 million and featuring Sony's original four-color filter CCD. Combined, these features enabled exceptionally fine, smooth-textured photograph-like quality.

Incorporated the “Hybrid REC” feature supporting convenient capture of still shots from video footage. Pressing the shutter button only once allows the user to shoot a still image in addition to capturing video five seconds before and three seconds after the shot is taken.

Highest image quality in this series, with a large 10.3-megapixel CMOS sensor and wide-angle 24 mm Carl Zeiss Vario-Sonnar T* (T-star) lens.

The α (Alpha) digital SLR, with an innovative Alpha Mount lens mount system supporting multiple lenses.

This 10-megapixel T77 camera is world's thinnest---measuring 13.9mm (at its thinnest point). This Cyber-shot features a 4x optical zoom and optical SteadyShot^TM image stabilization. It also features improved intelligent scene recognition technology, Smile Shutter? and face detection technologies enabling amateurs to take shots like the pros.

These model are the world's first digital still cameras with back-illuminated "Exmor R" CMOS sensor technology

Interchangeable lens digital camera “α55” featuring the world's first commercialization of translucent mirror technology to achieve cutting-edge auto focus speed for shooting still images and video.

The ‘Alpha 77’ digital single-lens translucent (SLT) camera has an interchangeable lens and is equipped with an image sensor with approximately 24.3 effective megapixels. This sensor enables the user to photograph high definition still images at up to 12 consecutive frames per second, the fastest frame speed in the world.
* As a digital single-lens camera with interchangeable lens for consumer use; current at the time of the press release issued on August 24, 2011.