A bit about us.
We inspire change through imagination. Which is huge.
A bit about you.
You want to create unique products and services.
And influence the way people live their lives.
Are you a world changer?
We're a bold lot. We challenge category conventions before breakfast.
After all, you can't create stories, improve experiences and advance
progress nodding along to what's been said, can you?
See how we're turning the world of sport
into a whole new ball game.
Just when you thought everything in photography had been
created, we go and completely change the game all over again.
Book of Spells
How do you turn the work of the greatest living kids' author
into a gaming sensation?
Very carefully! That's how.
- San Diego
Take a trip
Working at Sony there's plenty of opportunities to work worldwide.
But it's more about collaboration than sightseeing. The more we connect
as a business, the more our business connects with people.
- Home to the Chargers, the US navy and the world's largest zoological membership,
San Diego is also one of Sony Computer Entertainment Worldwide hangouts.
- And where MLB The Show is created. Officially the longest running licensed
Major League Baseball game for PlayStation.
- When it comes to gaming, these are the guys to visit.
- Head for Miami and get into the Sony Open, a premier ATP and
WTA Tennis tournament.
- In 2007, Sony began sponsoring the event and changed the way
live tennis is presented, turning a spectator sport into a true
- The tournament was also the first to use Hawk-Eye in the States.
And last year, prize money topped $9m, which is
equally split between the guys and the gals.
- Cutting edge equality? Go Sony Open.
- Size isn't everything. Actually, when it comes to history it is.
The longer, more fantastic the better.
- So pop down to Sony Music London. And behold a 150m2 typographical timeline.
It charts 125 years of OMG class music.
- Elvis, Dylan, Lou Reed, ABBA, Beyonce, The Vaccines.
They say walls have ears. Well, at Sony Music London
they sound pretty darn great.
- The customer is always right, right? Well, in downtown Dubai,
in Sony's first experiential store they are.
- A new concept showroom invites customers to test
Sony's latest products and technologies.
- The entire product range as well as movie, music and
gaming experiences are on display. Imagine the feedback.
- It's first-hand. It's invaluable. And it ensures the continuous
improvement of Sony products.
- Singapore is home to the first Sony leadership education campus outside of Japan.
- The centre opened in March 2012 and is set-up to groom the next generation of Sony managers.
In a nutshell, it's a brilliant place to find the beautiful minds of tomorrow.
- As cities go, Sydney offers more eye-candy than most. The harbour, the bridge, the Rocks, opera house, Bondi!
- The list goes on and on. And now you can add Sony Australia HQ. Refurbished to enhance creativity,
collaboration and functionality, the building has a unique internal street system.
- This allows for uninterrupted visual communication. And acts as a corridor of activity.
Folk can meet, catch up, hold meetings and generally do biz. Cool, eh? Go see.
- Where else would Sony host its most iconic building other than its spiritual home of Tokyo?
- The Sony Building is a collection of shops, showrooms, restaurants and public hangouts.
You can try out Sony kit and buy international versions of products.
- Built in 1966, the architects took their inspiration from the Big Apple's Guggenheim museum
and developed the world's first 'flower and petal' structure. Its precise,
minimal style echoes many a Sony product.
Feed your mind
Our people are important. Their collective effort drives our innovation.
And innovation drives Sony.
But bright minds can always be better.
So we've a number of initiatives designed to feed minds. And fuel imaginations.
Back in 2005, we got a wake-up call. After ten years of growth,
the business went backwards. Our response was an even bigger shock.
We created 'Firing on all Cylinders', an internal programme of
well-being. Designed to enhance an individual's body, mind,
emotions and spirit, it was built on the belief that healthy,
happy employees work better. Simple. But true. Sony folk were
also encouraged to join the Sony gym. Chill out and games rooms
were created.The result? In the UK alone, 80% of members of staff feel
their work/life balance is better. And get this. Productivity is up.
Social events and excursions
None other than Henry Ford once said, "Coming together is a beginning.
Keeping together is progress. Working together is success." Hear! Hear,
At Sony, we ensure people come together by organising hundreds
of social events. Everything from charity walks and New Year's Eve parties
to formal introductions. It means we've one of the most open environments
in the corporate world. Where the senior dudes cut shapes on the dance floor.
High Potential programme
We’re a pretty fair lot. But every team has its MVP. And top
talent should be developed, right? Our High Potential Programme
does just that. Using the latest learning techniques such as
multi-disciplinary teams, global networking and senior executive
involvement, our High Potential Programme progresses the core
skills of super Sony folk. It's causing quite a stir
throughout the biz. So get in. And get on.
Not everybody can get on a course. Not everybody is a natural born leader.
Or manager. So how do you provide more open, flexible learning?
With lunchtime learning, that's how.
They're available to all, last 90 minutes and cover company
know-how like 'What's going on in Digital Marketing'
and soft skills such as 'Encouraging Creativity' and 'Managing Stress'.
What's more, due to the all-comers policy, relationships between
departments have improved.
Lunchtime learning. When better to feed your mind?
Sony University Singapore
Since 2000, we've had our own universities. And there aren't
too many businesses in the world that can claim that. But we
believe they're the best way to find the forward-thinkers of
tomorrow. The Singapore campus is the newest addition and the
first outside of Japan. And it demonstrates our determination
to work with the BRIC nations.
We want to attract and nurture talent wherever it is in the world.