2009/3/31
Thank you very much for visiting our stand and listening to our presentations at IC Card World 2009 which was held from March 3rd - 6th at TOKYO BIG SIGHT. We were pleased to share our FeliCa products and services at the event.

Under the theme of "FeliCa, the next stage", we introduced a new direction by presenting the advantages of FeliCa in various creative areas in addition to the transit and payment market.
We hope you had a good opportunity to experience demonstrations such as e-payment via TV, FeliCa Lite used in conjunction with PC, Tappii Puppii - an online application and lottery event using FeliCa cards/phones.
It was a great honor for us to meet a lot of potential business partners and customers to help expand the FeliCa future.
Please feel free to contact us for any further information on our FeliCa products and services.
Please click "Contact Us".
We are looking forward to welcoming you at our next event!
We cordially invite you to visit the Sony stand at this years IC CARD WORLD exhibition which will be held from March 3rd - 6th at TOKYO BIG SIGHT in Japan. Our stand is located in one of the dedicated exhibition areas called "FeliCa World 2009". This year we are demonstrating further advanced FeliCa applications and solutions as shown below.
Exhibition Information
| Date | : | Tuesday, March 3 - Friday, March 6, 2009 |
|---|---|---|
| Opening Hours | : | 10:00 - 17:00 (Finishs at 16:30 on the last day) |
| Venue | : | Tokyo International Exhibition Center, TOKYO BIG SIGHT 3-21-1, Ariake, Koto-ku, Tokyo, JAPAN |
| Stand location | : | East hall 2 IC2331 |
| URL | : | http://www.shopbiz.jp/en/ic/ |

New usage of FeliCa in the home
Simple, convenient and interesting new FeliCa solutions of FeliCa for the home environment. Come and experience these new solutions in this area.
Online application with FeliCa
We demonstrate the combination of cyber applications and FeliCa card operating with everyday used applications such as e-money and transit.
FeliCa Lite
"FeliCa Lite" IC chip is a new IC chip realizing reasonable price by streamlined functions, which can be embedded into a card as well as various other medium such as stickers and packaging seals.
Various shapes of the FeliCa card
We introduce FeliCa card devices in various form factors which can be used for wristbands, toys etc.
Healthcare solution with FeliCa
We introduce the new product "FeliCa Plug" for Japanese Market - you can see the compact hardware module and product solutions suitable for the healthcare market.
New feature of "FeliCa Port"
We introduce our new reader/writer which complies with both ISO/IEC 14443 Type A/B and FeliCa. Various demonstrations with the "FeliCa Port" can also be seen.
FeliCa card solution
Taking advantage of the multi-functionality features of FeliCa, we propose a combination of applications on a single card, attractive for customers. We will present case studies and demonstrations.
International case studies :
Several Overseas projects and our international partners will be introduced.
Venue: at the "FeliCa World 2009" area (FOC for attendance)
| Wednesday, March 4 | 11:00 - 12:20 | "FeliCa, the next stage" - Keynote Speech of the day |
|---|---|---|
| Wednesday, March 4 | 15:30 - 15:50 | "FeliCa makes life in the home happier" |
| Friday, March 6 | 15:00 - 15:20 | "FeliCa online world - new web service launch" |
We look forward to welcoming you at the exhibition.



