2007/3/28
Thank you very much for taking time out from your busy schedule to visit the Sony Booth at IC Card World 2007.

Under the theme, "FeliCa makes everyday life more convenient both around town and at home", we introduced a variety of FeliCa-based applications and services that add convenience to daily life. Our special exhibition zone, FeliCa World 2007, was a great success, enabling large numbers of people to understand the usefulness and scope of FeliCa applications.
Both the booth exhibits and our workshops were popular every day and we thank you once again for attending.
We hope to receive your continued support for FeliCa.
We are pleased to extend a warm welcome to visitors to IC Card World 2007 to be held from March 6th - 9th. The Sony booth will showcase and demonstrate the most up-to-date FeliCa products and services as part of a special exhibition zone called FeliCa World 2007. We are looking forward to having you in the event!

| Date: | March 6 (Tuesday) - March 9 (Friday), 2007 |
| Time: | 10:00 - 17:00 (Final Day: 16:30) |
| Place: | Tokyo International Exhibition Center (Tokyo Big Sight) |
| Booth: | East Hall 2, IC2911 |
| URL: | http://www.iccard.jp/ |

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| <Multi-Service Transaction System> *1 A single multi-service reader/writer can handle a number of different services, from e-payments to coupons and loyalty point programs. With exceptional security protection, the reader/writer can also be used to add or delete services. The flexibility of this versatile unit will be demonstrated in a simulated in-store environment. |
| <FeliCa Pocket> *1 FeliCa Pocket provides an easy, economical way to start popular customer services such as membership cards, coupons and loyalty point programs. The convenience of this system at the point of sale will be introduced, together with examples of real-life applications. Experience the world of FeliCa Pocket! |
| <Coupon Service> *1 Coupons can now be stored in your mobile phone and used simply by waving it over a compatible reader/writer. See how a mobile phone with a built-in mobile FeliCa IC chip operates in combination with a compatible reader/writer. Visitors carrying the NTT DoCoMo 903i series are invited to participate in hands-on demonstrations. |
| <Contents Download> *1 FeliCa technology is quickly making inroads into consumer electronics systems. As one example of such newly emerging solutions, we will demonstrate how to charge an Edy e-wallet and how to download pay-for-view contents using PLAYSTATION®3 connected to a PaSoRi reader/writer. |
| <Data Communication> NFC (Near Field Communication) technology standardized under ISO/IEC 18092 endows consumer electronics devices with greater user convenience. A prototype user interface, with a focus on practical use, will be demonstrated this year to show that NFC technology is expanding into electronics products around us. |
| <Expansion into PCs> *1 The burgeoning lineup of PCs with an embedded FeliCa port, including products of other manufacturers/brands, will be presented together with their diversified applications. Take this opportunity to gain firsthand knowledge of the FeliCa lifestyle - smarter and more convenient than ever. |
A variety of other solutions brought about by FeliCa technology,
as well as its ever expanding global presence, will be introduced
| *1 : | These products and services are currently available only in Japan. For the availability for overseas, please contact us. |
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Open-door visual presentations of FeliCa-enabled applications and services are scheduled to be held as follows. (Admission Free)
| *2 : | The presentations are available only in Japanese. |
| March 6 (Tuesday) | ||
| 11:00-12:20 | Opening Discussion “Future Prospects of FeliCa Technology and Business” |
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| March 7 (Wednesday) | ||
| 15:30-15:50 | “FeliCa Pocket World” | |
| March 9 (Friday) | ||
| 11:00-11:40 | Opening Session “The Expanding FeliCa Market and Global Deployment” |
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| * | For information about presentations not listed here, refer to the IC Card World Website at http://www.iccard.jp/. |
Sony Corporation
FeliCa Business Division
http://www.sony.co.jp/Products/felica/



