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| Sony is Aiming for Top Market
Share in Demodulator ICs |
Balancing discrete optimization with global standardization
in the global trends of TV broadcast digitization
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Although not widely known,
Sony is currently the world's third largest shipper of "demodulator ICs"
(second largest in terms of demodulator IP market share),
an important TV tuner component.
Sony is aiming for top world market share by keeping step
with upgrades in the world's digital broadcasting systems.
Sony has succeeded in manufacturing demodulator ICs that are
compatible with all the world's broadcasting systems and can be
delivered in the same package while maintaining a competitive edge
in the broadcasting field.
In the following we will describe technology capable of flexibly meeting
the demands of the world's different broadcasting systems
and the aggressive sales strategies we use in world markets.
Background: Why are different types of demodulator ICs necessary?
Digitization of TV broadcasting is an international trend, but
implementation varies by country and region. The modulation
system that transmits video and audio data as well as the error
correcting system are both configured differently for each
broadcasting system. On the receiving side, the functions for
converting the received signals back into the original audio and
video data also differ.
It is the demodulator IC in the TV tuner that handles the conversion
of signals back to the original data. A different demodulator IC is
therefore required for each broadcasting system.
Sony's lineup of demodulator ICs are compatible with all
the world's digital TV broadcasting systems. Regardless of
broadcasting system, however, the ICs come with the advanced
features listed below and Sony has managed to provide them all in
the same package and with the same pin assignments. In addition,
the main board the demodulators are placed on is the same the
world over (See the Featuring section).
Japanese Broadcasting System Makes Comeback in South America
Japan has lagged behind Europe in the global sales of its
TV broadcasting system, a proprietarily developed system.
However, when Brazil opted for the Japanese system,
Argentina and Peru quickly followed suit. Football fever was
the key to this sales success. The Japanese system uses
multicarriers making it easy to combine HDTV, SDTV and
one seg broadcasting. Only the Japanese system allows you
to enjoy high picture quality TV broadcasts on the move. To
make the most of this capability, a representative from the
Ministry of Public Management, Home Affairs, Posts and
Telecommunications demonstrated on a visit to Peru how he
could watch TV broadcasts from Brazil on his cellular phone as
Brazil had chosen the Japanese system.
Brazil will host the soccer world cup in 2014 and Japan's
broadcasting system will play an essential part in helping to
relay Latin America's football fever.
* Courtesy of report by Ministry of Public Management, Home
Affairs, Posts and Telecommunications in December 2010. |
South American Countries that Have Adopted
the Japanese Broadcasting System (ISDB-T) |
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Vol.66
