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* iPC (Intelligent Panel Controller) Series of Picture Quality Enhancing ICs

CXD4728R,
CXD4732R (Under development)


The Sony CXD4728R (iPC-Light) and the CXD4732R (iPC-Pro), which is under development, perform newly-developed picture quality enhancement signal processing for post-scaling full HD and WXGA progressive scan signals. These ICs can achieve high-end picture quality easily and at low cost.
Simply by adding one of these ICs, which concentrate the essence of Sony's technologies fostered during years of TV development, to an end product, customers can achieve picture quality improvement which would not have been possible with existing scaler chips. Thus these devices provide even further added value in end products.
The CXD4728R focuses on dynamic contrast and color representation improvement functions that were previously unavailable while the CXD4732R adds new resolution creation functions and high-performance 3D-NR functions to the functions of the CXD4728R, thus providing functions that support high picture quality. Furthermore, the CXD4728R and CXD4732R are pin compatible to make it easy to create end product lineup roadmaps and rank distinctions with a common circuit board.

*: The photograph shows the CXD4728R.
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* CXD4728R, CXD4732R(Under development)
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■ Progressive to progressive conversion for high-level picture quality control
■ Screen division contrast enhancement
■ Chromaticity diagram based color conversion
■ DRC-based resolution creation technologies
■ 3D-NR that supports all worldwide video signal standards
■ Easy-to-use package and software

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* Progressive to Progressive Conversion for High-Level Picture Quality Control
To achieve low cost, the iPC Series are based on the concept of achieving high picture quality for signals scaled to the progressive mode for full HD and WXGA. That is, even if the original signal is an SD signal such as a low bandwidth DVD, or even if it is an HD signal, the bandwidth of the original signal is determined automatically and the system is controlled automatically to use the optimal parameters for that SD or HD signal. Since it is difficult, especially for customers engaged in external sales, to acquire information from the system microcontroller, this functionality, which operates independently, is especially effective.
* Screen Division Contrast Enhancement
These devices analyze the histogram of the input signal and calculate an optimal contrast curve for each frame. Since these devices provide a mode in which histogram acquisition is performed for each area into which each frame is spatially divided, they can provide efficient screen division contrast expansion even in cases in which there is valid signal only in part of the frame. This has the effect of preventing loss of detail in deep blacks and bright whites.
* Chromaticity Diagram Based Color Conversion
These devices include an independent 9-color conversion circuit based on the xy chromaticity diagram. Since the selected color and the color direction for conversion are mapped in the chromaticity diagram, it provides intuitive control. In addition to being modifiable according to the usage area or user preference, these devices can also provide corrections for the backlight and color filters when included in a display module. Furthermore, since the white color can also be selected and modified, the nature of the whites can be controlled without changing the overall color temperature.
* DRC-Based Resolution Creation Technologies (CXD4732R)
The CXD4732R adopts Sony’s industry-acclaimed DRC (digital reality creation) resolution creation technology and evolves that technology even further by adding algorithms specialized for progressive to progressive conversion. Since this technology adopts processing within a single frame, no frame memory is required, and despite being compact, the CXD4732R allows end users to experience the resolution creation capabilities provided by DRC.
* 3D-NR that Supports All Worldwide Video Signal Standards (CXD4732R)
Although the needs for noise reduction (NR) are decreasing in Japan due to the market penetration of digital broadcasting and Blu-ray technologies, analog signals and standard definition DVD dominate the market worldwide. Thus high-performance NR can be a significant advantage for end products. While there have been earlier attempts at developing 3D-NR, those technologies resulted in residual images and excessive degradation of fine detail and are not used extensively in end products. As a result, it has not been possible to apply strong NR.
The iPC Series devices cleanly resolve the cause of these problems and achieve a powerful NR effect while holding side effects to an absolute minimum. Furthermore, although this is a 3D-NR technology that performs filtering in the time DOMAIN, it requires no external memory whatsoever.
* Easy-to-Use Package and Software
These devices are provided in a 128-pin LQFP package that makes practical boards easy to design. Since heat-sink pads are provided on the package back surface, heat sinking can be provided by connection with the board. Thus there is no need for a heat sink above the device.
Sony provides dedicated GUI-based software for these devices for intuitive and easy-to-configure control over picture quality adjustments. Furthermore, this software makes readjustment due to design changes and/or retargeting of end products to alternative markets easy and quick, requiring only a fraction of the time required by conventional workflows.
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To support sales promotion of this device, we took full advantage of our back end-chip development experience and were able to implement almost all the ideas we wanted to include, and think should be included in this sort of device. We think that the price, performance, and simplicity achieved by incorporating these ideas are unprecedented. Neither external DRAM nor any special firmware is required.
We strongly recommend that customers who need to achieve high picture quality quickly and need to create high value added products quickly look into these devices.
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