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If you change your thinking, you can turn limitations into strengths
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odaka Kentaro Odaka
General Manager
TransferJet Business Promotion Department
Open Innovation Division
Corporate R&D
Sony Corporation
maekawa Itaru (Nigel) Maekawa
Senior Manager 2 Gp.
TransferJet Business Promotion Department
Open Innovation Division
Corporate R&D
Sony Corporation
* The complete opposite of the typical radio engineer's approach
Odaka: Although Sony promoted the development of UWB (ultra-wideband) from the end of the 1990s, I thought that there were many difficult problems, such as regulations differing between countries.
For example, if interference reducing technologies are not included, then in some countries the power must be reduced, or in Japan, the device cannot be used outdoors. Given that, we decided to discover how far we could transmit if we lowered the power output enough so that it would clear the usage limits in any country. What happened was that we took UWB technology as the base, and made a major shift in our thinking. As a result of this study, we arrived at the idea of this new type of coupler, and realized that we could transfer data at high speed if we limited the distance to under 3 cm.
Maekawa: Radio engineers have the habit of wanting to transmit further and of wanting to connect many devices efficiently. Thus, to speak honestly, at the start I thought the communication distance of 3 cm was a limitation. However, when I resigned myself to the distance and began to consider what would happen when distances were limited to 3 cm, I found that there were actually many advantages.
This “limitation” will become, inversely, a major sales point for this technology.
Odaka: Radio waves are, by their nature, something that reach out to everyone equally. This means that conventional wireless systems cannot, due to their nature, escape from the following three problems: (1) the other party in the communication must be identified, (2) data must be encripted, (3) interference must be suppressed. Thus complex connection settings cannot be avoided in wireless systems. Inversely, however, if the radio waves can only reach out to the very near vicinity of the device, the system is freed from that requirement and this becomes an enormous advantage from the standpoint of ease of use.
Maekawa: The strongest selling point will be its simplicity.
Odaka: Although the latest wireless systems have become easier to use, they are still too difficult for older users.
Maekawa: Even for younger users, although they would be able to use the keyboard for the connection settings on a PC, they would still have trouble with a digital camera.
Odaka: We want to create a wireless system that anyone can use pleasurably anywhere. I think that it has become possible to achieve this desire, which has become the primary starting point for wireless technology development, by changing our original concept of wireless communication. There was an interesting episode related to this development. The incorrect information that "Sony has developed a wireless technology that can only reach 3 meters." was released on the Internet. This started a heated discussion as to whether or not 3 meters was useful or whether 3 meters was inadequate. But when we made the correction to 3 cm, all discussion simply stopped. With a distance of 3 cm, this concept is really all that is possible.

* Transmission and reception with natural motions
Odaka: This new coupler has the characteristics that the gain increases rapidly as the devices move close together, and, inversely, the signal is attenuated radically as they are moved apart. This means that the switchover from where the connection is on to where it is off is extremely well-defined. It is not the case the connection will be established somewhere or other. The explicit user action of bringing the devices together connects directly with the device activity of sending or receiving data. This makes it possible to create an intuitive and easy to understand interface.
Maekawa: The fact that the gain falls rapidly when the devices are separated can, of course, be seen as a disadvantage.
However, if we switch from the idea of connecting to large numbers of devices to a one-to-one connection concept, the advantage of interference being less like to occur becomes significant. For example, if one is comes across a series of posters, and only one is of interest, the usage modality in which one acquires information by holding one's cellular phone up just the one of interest and downloads the music or promotion video one likes is now possible because of this new type of coupler.
Odaka: Since the concept is so clear, our presentation at CES International was well received. Since people from Japan are used to and familiar with the "Touch & Go" usage of the FeliCa* card in the public transportation system, they quickly understood that extremely high-speed data transfers would be possible with the same usage pattern. In contrast, since there are USB systems that support fairly long separation distances, the reaction of many people from other countries was one of "Huh? Only 3 cm?". However, once the concept is explained, most people understood clearly and then reacted with "It's cool!".
Maekawa: I think that the transfer technology itself is almost perfected. While I can't mention a specific power consumption figure, I fully expect that the power consumption per bit transferred will be significantly lower than current wireless LANs or Bluetooth. Although the transfer rate could, technologically, be made quite a bit faster, there are considerations from the standpoint of the devices themselves.
In some sense, there is a pitcher throwing a fastball called TransferJet, and a catcher who must catch that ball (that is, the various equipment and applications that support TransferJet), and the current state is that we must consider the combination of those players. We must create many ideal pitcher/catcher combinations.
Odaka: The most important thing is determining which application runs when a wireless connection is made. I hope to create systems that will please users through detailed discussions with the people who develop end applications. I hope that TransferJet will be able to communicate openly, not just with Sony products but with many devices from other manufacturers as well, and we are now working on preparations to make this technology open to the public.

*: FeliCa is a registered trademark of Sony Corporation.
*: FeliCa is a contactless IC card technology developed by Sony Corporation. It is used widely for tickets (electronic tickets) in public transportation, for electronic payments, and personal authentication.

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