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Featuring
 
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* New Drive System and Leading-Edge Fine Fabrication Technology
   
Normally in LCD displays, the pixel potential polarity of the LCD cell must be inversely driven to prevent image retention.
Conventional LCD displays employ the horizontal line inversion drive system that inverts the pixel potential polarity every pixel line, which is optimum for 60 Hz drive. However, in this case a horizontal electric field is generated between pixel electrodes as shown in Figure 6. This disrupts the LCD alignment, so the optimum LCD array for white display cannot be obtained and the light transmittance drops.
In contrast, the 1 field inversion drive system employed by “BrightEra” devices inverts the pixel potential polarity every field. This decreases the electric field between pixel electrodes, making it possible to obtain the most efficient LCD array for white display as well as high transmittance.
In addition, the use of leading edge fine fabrication technology reduces the TFT element area by approximately 70% compared to the conventional method as shown in Figure 7. This makes it possible to reduce the electric wiring pitch, and increases the aperture ratio by approximately 20% compared to the conventional method.
* Normally Black Mode
   
Conventional high-brightness projectors employ normally white mode, which is advantageous for increasing brightness.
This mode uses the optimum LCD array for white display, so when displaying black the LCD must be controlled by applying an electric field*3 to the inside of the LCD cell.
In this case the LCD molecules on the alignment film interface cannot be perfectly aligned as shown in the figure below, so the light scatters, resulting in light leakage and lower contrast.
In contrast, the normally black mode employed by “BrightEra” devices uses the optimum LCD array for black display. As a result there is little light scattering, so light leakage can be reduced and high contrast can be obtained.
In addition, the inorganic alignment film and new LCD device designs have been optimized to efficiently control the LCD array even during white display when an electric field is applied. This makes it possible to also simultaneously increase brightness.
*3: The condition with voltage applied to the upper electrode and the lower electrode to create a potential difference
* Future Developments
   
The inorganic alignment film employed in the new “BrightEra” panels is a core technology that features high light resistance, thus allowing use of even brighter light sources. Sony intends to deploy this “BrightEra” light resistance technology to provide a diverse lineup of ultrabright microdisplays in the future, including devices that support various resolutions at 3,000 lm and higher, and also medium and large-sized devices that support the ultrahigh brightness of 5,000 to 10,000 lm or higher.
 
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