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STRONG CONFIDENCE IN OUR CORPORATE CULTURE AS A MANUFACTURING SITE
ST Mobile Display Corp.
Ohmi is a city that lies between eastern and western Japan, between Kyoto to the west and Kamakura and Edo to the east, and as such has been involved in all the major upheavals in Japanese history.
A rich world of mobile communications has been brought forth from this region.
ST Mobile Display Corp. (STMD) was created as a joint venture between Sony Corporation and Toyota Industries Corporation on March 31, 2005 to nurture the liquid crystal display (LCD) technologies developed by its predecessor company.
Along with ST Liquid Crystal Display Corp., which is also a joint venture between Sony and Toyota Industries, STMD will respond flexibly to the needs of this growing market as an important manufacturing site for Sony’s low-temperature polycrystalline
silicon TFT LCD products for mobile equipment.
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Episode
At the same time as starting up the production line, President Tsuyuki and the rest of the management team put special efforts not only into easing the concerns of the staff inherited from the company in its earlier form but also into increasing the motivation of the personnel. They quickly created a video introducing the new company, provided new work uniforms, and presented employees with children starting school the school backpacks required in Japanese elementary schools. Even though they knew that they were late relative to the recruitment cycle, they started recruitment of new graduates in April, and this was an effective advertising appeal for laying down roots in the community to develop the company even further.
According to President Tsuyuki “All of our employees who went to their alma maters to introduce the company were extremely enthusiastic. They called on the younger generation from their schools. We were extremely pleased to see this occur.”
This spring, we had nine new graduates join previous graduates from their school in working for us as the first “class” since the new company was formed.

Mr.Tsuyuki Mr.Hayashi Mr.Okuno
Tadaharu Tsuyuki
President
ST Mobile Display Corp.
(Present: Corporate Adviser)
Hisao Hayashi
Executive Deputy President
ST Mobile Display Corp.
(Present: President)
Masuyuki Okuno
General Manager
Manufacturing Operations Dept.
ST Mobile Display Corp.
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icon Continuity and Challenge in the Fully Automatic Production Line

“Look, it’s eating its dinner just now.” President Tadaharu Tsuyuki pointed to an Automated Guided Vehicle (AGV) that had moved to a corner of the clean room.
“It recharges itself during the intervals between transport operations. When it has the time, it feeds itself.”
It was Masuyuki Okuno, General Manager of the Manufacturing Operations Dept., who told us that “We put a lot of thought into where to locate the recharging points for efficiency. We had to put a lot of thought into whether the AGVs, of which there are several tens of units, should recharge themselves when their charge is almost completely exhausted or whether they should recharge themselves when only partially discharged. Don’t you find this sort of problem fascinating?”
If we look back to the predecessors of STMD, one of its roots first appeared in 1996. In that year in the Yasu section of Shiga Prefecture, where the current STMD has its corporate headquarters, the industry’s first fully automate production line for the TFT process (amorphous silicon) was completed. According to Okuno, who knew the situation at that time, the AGVs were the key to full automation.
“At that time, AGV motion was limited to just advancing and turning. We added sideways motion and diagonal motion modes, and that allowed an AGV whose motion was blocked to move around the obstacle. This greatly improved the line of flow and made full automation possible.”
We have inherited and developed further an accumulation of production techniques of this sort, and applied this approach to the low-temperature polycrystalline silicon TFT LCD production line, which is an ever more complex process.
The “obviously visible” automation, such as AGVs, robot arms, and ceiling transport systems, is just a small part of this automation.
Executive Deputy President Hisao Hayashi boasts that “We are overwhelmingly advanced in the software area as well.”
“It is not merely the case that each process unit simply performs its processing according to the process recipe it is given. The system is designed so that each unit automatically acquires the data for the results of its processing, determines itself whether or not problems such as variations in quality have occurred, and provides feedback.”
This system evaluates its own work while manufacturing the products. This is the extent to which automation has advanced.
Close coordination with Sony’s process technology was indispensable to construct, and then further improve, such a production line.
Okuno added that “Compared to amorphous technology, the low-temperature polycrystalline silicon TFT LCD technology has a great variety of items that must be managed closely, and thus is that much more difficult.
Still, we all hope to create an even better automated line than we have now.”
Implementing automation for a new field is meaningful exactly because it is a new field.
President Tsuyuki emphasized that dust management is one of those issues.
“Since high resolution is a main sales point of the low-temperature polycrystalline silicon TFT technology, thoroughgoing dust management is required for manufacturing.
The adverse effects of dust increase as the size of the devices shrink, and as the number of people watching digital terrestrial TV broadcasts on cellular phones increases, the requirements for picture quality will become more stringent. For that reason we have made a point of achieving nearly full automation even in the cell processes (panel assembly, liquid crystal material insertion, and other steps), which are the processes that require special care that dust contamination does not occur. We are convinced that the properties of fully automated lines that do not require direct human involvement will show their strengths even more clearly in association with increases in image quality.”
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AGV that can move about freely in the forward, sideways, and diagonal directions. The system decides automatically based on the state of the work progress whether to proceed to the next process or whether to move temporarily to a stocker. “When Sony President Ryoji Chubachi came to visit, he told us that it seemed to him to be a restrained and refined line. As manufacturing professionals, we thought those to be words of high praise.” (Masuyuki Okuno, General Manager)

click An Unmanned System Made Possible by Our People
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