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side view
. .
How was the VME Created?
Optimization and commercialization made possible
by the vertical integration type device
Encounters with perfect timing were required to create a previously unknown technology in the form of an LSI and to connect that technology with products that were also previously unavailable.
The technology that resulted from those encounters is now looking for new encounters.
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seno-san
yamazaki-san
Katsunori Seno
General Manager
Department 4
Design Platform Division
System LSI Business Group
Semiconductor Business Unit
Sony Corporation
Mamoru Yamazaki
System Engineer
Department 3
LSI Business Division 2
SoC Business Center
Semiconductor Business Unit
Sony Corporation
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. .
icon The Problem with Being Able to do Anything
Serious development on the VME started in the year 2000 under General Manager Katsunori Seno.
Almost immediately after that, we got together with the LSI Design Division.
Seno: During a period of company-sponsored study abroad in the US, I participated in research on dynamic reconfigurable circuit technology.
After returning to Japan, I decided to begin work on Sony’s own development of this technology based on that experience. Although the concept of using software to
change the hardware configuration already existed, it was not the case that technology suitable for practical application had been established. The definition of ‘capable of being applied to anything’ was, inversely, being the problem. For example, it was clear that developing something that could handle application areas from portable players to communications equipment to medical equipment would fail and that if we didn't focus on a specific application area, optimization would not be possible. Without such specialization, it would not be possible to get aspects such as power consumption and price down to the point where the products would be adequately competitive. With regards to this point, I was lucky to have met Mr. Mamoru Yamazaki’s group.
Yamazaki: At that time, we had narrowed our focus down to silicon audio and were looking into LSI development. While the Memory Stick Walkman had already been released as a product, even though, unlike the MD, which was at its zenith at that point, there was no mechanical system whatsoever, its batteries did not last as long as those in MD players.
We were sure that if we could only produce a product that achieved long battery life, it's value as a product would increase.
Seno: Mr. Yamazaki happened to hear about the VME and visited our group. “We're aiming at developing something like this.” “That's exactly what we're trying to develop.” We agreed to cooperate immediately.
Yamazaki: Wasn’t that at exactly the time that you, Mr. Seno, were thinking about promoting the VME?
Seno: Since things only have value when they are used in an end product, we were looking for ways to commercialize the technology.
Since silicon audio has no mechanical components and also does not require a large LCD, the VME’s effectiveness in reducing power consumption would be clearly revealed in the dawn of its adoption in end products.
The best possible place for the VME to make itself comfortable had appeared.

icon An Immoderate Goal...
The Microwatt Project was started in October 2000. The goal of that project was to reduce power consumption during ATRAC3 audio data playback to 5 mW by the fall of 2001.
Yamazaki: At that time, the estimate for systems using a Sony DSP was that power consumption would be in the 20 mW class. Thus reducing this 20 mW to 5 mW represented a high hurdle. Some of us had the thought that maybe this was a rather irresponsible goal.
Looking back, it now seems a rather good number to have chosen. If we had chosen 10 mW as our target, we would not have been able to aim so uncompromisingly for such extreme performance.
Seno: Since we in the VME group had the target of 5 mW, we put aside all thoughts of other application areas temporarily, allowing us to focus all our efforts on audio.
Yamazaki: We were fortunate to be able to work together on this as a joint effort from early on in the project. Next, our encounter with the Network Walkman Division was also perfect.
The test chip that included the VME was completed in July 2001. We mounted it on a board, and the instant we pressed the on button, it produced music. The power consumption was also perfect: it achieved a 4 mW level, exceeding the goal.
Seno: Although we only realized this later, that point corresponded exactly to the final period when the devices to be used in the Network Walkman were being decided.
Yamazaki: If we had not been able to prove the correctness of our logic or show how complete our implementation was, it probably would not have been adopted.
Seno: That was the point when the VME, LSI, and product development efforts were all tied together.
Yamazaki: After that, we adopted the required specifications for the end product and created a final LSI. Since we were all, however, intent on winning in the marketplace, the development effort was truly dizzying. Missing the last train became the expected end of the day, and we became quite familiar with late-night TV.
We completed the prototype two months later, and that one also worked on the first try. It felt like a circus trapeze act, with the star being handed off from one trapeze to the next; for some reason, we had no failures.

icon Considerations Extended by VME Adopters
What would be the best way to take advantage of the VME? This requires careful attention to detail at the microwatt level in the LSI design.
Yamazaki: First of all, please don’t think that it's just a matter of just including a VME. When the power consumption is at this low a level, it can easily fluctuate by 2 or 3 mW due to minor changes in the layout or other aspects.
Extremely detailed studies are required to shave down the power to the microwatt level.
Seno: It is our LSI design technology capabilities that have allowed us to drive it down to this level.
Yamazaki: A lot goes in at the system level as well. Although the CPU sleeps while the VME is operating, just sending a command to do nothing consumes power. Therefore we had to implement a variety of schemes, such as putting the CPU to sleep completely yet being able to wake it up immediately with a signal from the VME. The VME performs more than 1000 reconfigurations per second, and since the put to sleep then wake up sequence is performed that many times as well, how efficiently that could be performed was crucial.

icon Towards Mobile Products that are Still Unknown

The VME continues to evolve and LSI technology is looking to its next stage.
Seno: Since the new version of the Network Walkman was released in April this year, Yamazaki and I have been getting a lot more requests for interviews. It is quite rare that the LSI technology gets as much attention as the end product.
Yamazaki: This time, we started development at the stage where the end product in which it would be used was not yet decided.
We will perform market research to determine what is desired and consider various
architectures, including various combinations with the VME. We get a lot of satisfaction from the fact that we ourselves can propose what is possible and that the end product designers recognize that. Of course, a big part of this was the good fortune of the timing matching perfectly with a time when a switchover to a new product would be occurring in the marketplace.
Seno: Although Sony has a commanding lead in accumulated dynamic reconfigurable circuit technology, we intend to continue to evolve the VME. While performance itself will be an object of these efforts, fleshing out this technology so that it can support even more applications is also important.
Yamazaki: What sort of LSI performance characteristics are desired to directly lead to end products that are attractive users is still a subject of ongoing research. These will, of course, differ with the customer and with the geographic area around the world. The point that they can flexibly respond to such needs is a strength of LSIs that include the VME.
This is something Seno and I have discussed a lot. We really want to be involved in the creation of new mobile products that can propose new lifestyles for the end user.
Seno: Although we have rather different personalities, we do share the same value system.
Yamazaki: We are both intensely dedicated to our work. But Seno has the character defect that he insists on dressing well even when discussing these issues over drinks. I'm always rather disheveled by the time we go out drinking.
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clickLSI that “Changes its Spots” Achieves Ultralow Power and Diverse Functionality
Fifty hours of continuous playback! The secret of the Network Walkman's stamina
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See all articles with figures and tables. To PDF File
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go to CX NEWS top Vol.42


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