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We must Take up Regional Needs and Desires

To Continue Being a Factory Loved by Swans,

. . Each time a new President takes up his duties at Sony Shiroishi Semiconductor, he is always told that “The two most important things that you must keep in mind at all times are protecting the safety of the MOCVD furnaces and protecting the safety of the swans.
In any case, those two must be protected.”
Since we are extremely careful, for example we always monitor the pH of rainwater flowing out of the site into the Shiroishi River, we quickly become aware and respond if something related to our activities is abnormal.
However, the number of swans could fall or the swans could stop coming for some reason unrelated to Sony Shiroishi Semiconductor.
Every year we find ourselves wondering “how many swans will come this year”
and hoping that many swans will come.
From the standpoint of increasing employee awareness of environmental issues, I think that our policy of having all employees feed the swans on a rotational basis has a significant effect. This contributes to the energy the employees put into the twice yearly (spring and fall, before the swans arrive and after they leave) “Clean Campaign”, in which we clean up the banks of the Shiroishi River and their environs.
These efforts, however, are still not adequate.
We must take up more of the requirements and desires the local region has for Sony Shiroishi Semiconductor, and deploy efforts at responding throughout the company. Our efforts cannot be said to be the real thing unless we assure that all Sony Shiroishi Semiconductor employees share this level of awareness. While everyone understands the environment goals set out by ISO, we must go beyond that. For example, since a strong earthquake is expected off the Miyagi Prefecture coast, it would be an effective use of our resources in contributing to the local communities if Sony Shiroishi Semiconductor were able to provide disaster relief headquarters functionality in the event of such an earthquake.
While it does not rise to that level, we have organized both an Environmental Rescue
Unit and a Disaster Prevention Unit and carry out training exercises once every other
month. While these activities are still at the amateur level, there are very few companies that have such organizations.
We have also called to other nearby corporations and formed the “Shiroishi Zao Ecology Forum” and we participate in environmentrelated events sponsored by the prefecture or the city. In an effort to expand these efforts to other localities within Miyagi Prefecture, our “Environmental Collaboration with the Government”, in which prefectural environmental officers tour and inspect sites, is starting up. If the company grows, efforts in which we make approaches to the region and its communities will come to encompass an ever wider range. This is because contributions to the region are an important element of management quality. Even though I am in charge of environmental management, I still hope that the laser diode market will grow even more.
 
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