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Main Features of “BrightEra”
  1. Use of an inorganic alignment film enhances light resistance, making it possible to increase brightness.

    Vastly improved resistance to damage by light allows the use of more powerful light sources, thus simultaneously achieving both higher brightness and increased light resistance.
    In addition, use of an inorganic alignment film eliminates the need for conventional physical alignment processing by rubbing, which also enhances the video image evenness.

  2. Introduction of a new drive system and leading-edge fine fabrication technology realizes a high aperture ratio and high picture quality.

    The new double-speed field inversion drive system expands the effective aperture area of the LCD device by suppressing the LCD alignment variance caused by voltage differences that formerly occurred between each pixel line.
    In addition, leading-edge fine fabrication technology reduces the TFT element area and electrical wiring pitch, which increases the aperture ratio by approximately 20% compared to the conventional method.
    Double-speed drive also halves the TFT element leakage component that occurs due to powerful illumination, and vastly reduces flicker for specific patterns.

  3. Normally black mode improves contrast.

    Normally black mode employs the ideal LCD molecule array for black display. This makes it possible to achieve high contrast with just the panel that formerly required the use of optical compensation elements in the conventional method.

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