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 - Design Center(Singapore) serves an extensive market area spanning from Asia (excluding China) to the Middle East and Africa. Product design here is firmly based on regional needs, and the designers are sensitive to local culture and lifestyles.
- 1993 Design Center established in Singapore.
- Design Center Singapore
- 2 International Business Park #05-10
- Tower One, The Strategy Singapore 609930
- DAV-FXG9K
- Consumers in Asia tend to prefer home theater systems with more power and impact. For this reason, even owners of 5.1-channel systems often position all speakers in front for sound that packs a punch.
- To create a home theater system in line with Asian market needs, designers for this region started from a blank page and worked with the Sony sales team through planning and product development. As for notable aspects of design, the front and back speakers in this system can fit together. In appearance, the speakers look ready to produce powerful sound. As the trend toward slimmer systems continues, a little design innovation gives the speakers ample width while keeping the system sleek as a whole.
- DHC-AZ77DBT
- Like the DAV-FXG9K, the DHC-AZ77DBT is a mini hi-fi model that is the result of research and product development attuned to needs in the Asian market, in collaboration with the Sony sales team. Appealingly simple yet sophisticated in appearance, this smart mini hi-fi features a touch-panel display and USB connectivity.
- As the successor to the DHC-AZ3DM, the DHC-AZ3DM is helping establish the "mini hi-fi" as a new product category. The image of these components has been updated in black from the dominant silver of previous systems. The DHC-AZ77BT carries on in this tradition. Here, an even greater emphasis on black asserts the product identity of this product line.
- MHC-EC55
- An encore to the MHC-EC50, this entry-level model in the mini hi-fi category has sold more than 2.5 million units worldwide. The design aesthetic is consistent from the MHC-EC55 to the top model, which strengthens the mini hi-fi line as a whole.
- Intended mainly for markets in the Near and Middle East where users appreciate powerful output, this affordable model is composed of bold, solid shapes that hint at its sonic punch.
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- Kirio Masui
- Producer
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