- The design activities at the Creative Center (China) are focused not only on products for the Chinese market, but also on getting the word out on products originating in China for consumers worldwide.
- Creative Center
- 361, Juli Road
- Pu Dong New District,
- Shanghai 201203
- P.R.C.
- Children's Portable CD Radio Boombox
- Produced for markets in Japan and North America. Portable stereos are generally less in demand around the world, now that more products such as dock speaker systems are competing for market share. Under the circumstances, this design project was an opportunity to cultivate new markets and introduce relevant product concepts. It's a boombox especially for children, and when designing it, we imagined the kind of product parents, relatives, or other adults would want to give as a gift. In so-called commodity products given as gifts, innovative, fresh design and affordability are both compelling qualities, and here, extensive study led us to the design concept of "cut fruit." Simple shapes and vibrantly colored "slices" of various surfaces make quite an impression, while the rounded contours (without sharp corners) make this user-friendly stereo safe for children.
- Student Workshops
- Workshops for aspiring designers at Chinese universities have been organized each year since 2006 by the Shanghai Creative Center as part of Sony China's CSR activities. Selected students gain practical experience as they spend a week preparing mock-ups of their proposed products, studying the conceptual stage, and how to express their design ideas with Sony designers. For students, hands-on design work stimulates an interest in and better understanding of Sony design. For us, interacting with students is a way to explore new possibilities in design.
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