The Design Center (US) is in charge of the North American market as a whole. In addition to proposing product design concepts for this region, the office collaborates mainly with offices in Tokyo and Europe to promote Sony Design in general.
Design Center
1601 Cloverfield Blvd.,
Suite 5200
North Santa Monica,
CA 90404
U.S.A.
PUSH POWER PLAY - Monitor Display
SPIN N' SNAP - Digital Still Camera
Pull N' Play - Stereo Headphones
Crank N' Capture - Digital Video Camera
JUICE BOX - Solar Battery Charger
odo
In 2004, I attended a lecture by William McDonough(world-renowned architect and authority in sustainable design) which inspired me to rethink my design approach.
As a designer at Sony, I saw this was an opportunity to combine my passion for the environment with my knowledge of technology and create innovative models and services based upon the needs of tomorrow.
It is important for Sony to launch "socially responsible" models not based on trend but to lead by example. This project for prototyping eco-friendly models officially started in 2007. We had two months to develop the concept, model, packaging mock-ups and proof of concept prototypes.
"odo" brings new value in user-generated kinetic energy and playful models interaction for children. Our concept models are inspired by children's imagination and curiosity designed to provide new experiences and social awareness along with eco-friendliness. (see more about "odo")
In the next phase we will investigate other alternative power sources while we refine the current industrial design and continue to investigate the feasibility of the kinetic engine.
I am very grateful "odo" has been attracting attention by eco-conscious people throughout the world.
