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Global Locations Los Angeles

Profile

Design Center Los Angeles
Design Center (Los Angeles) is in charge of the North American market as a whole. In addition to proposing product design concepts for this region, the office collaborates with offices in Tokyo and Europe to promote Sony design in general.
1968 First design center in the United States established in New York.
2005 Design Center established in Los Angeles.
Design Center Los Angeles
1601 Cloverfield Blvd.,
Suite 5200
North Santa Monica,
CA 90404
U.S.A.

Activity

odo

PUSH POWER PLAY - Monitor Display

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SPIN N' SNAP - Digital Still Camera

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Pull N' Play - Stereo Headphones

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Crank N' Capture - Digital Video Camera

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JUICE BOX - Solar Battery Charger

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In 2004, I attended a lecture by William McDonough which inspired me to rethink my design approach. As a designer at Sony, I saw this was an opportunity to combine my passion for the environment with my knowledge of technology and create innovative models and services based upon the needs of tomorrow.
It is important for Sony to launch "socially responsible" models not based on trend but to lead by example. This project for prototyping eco-friendly models officially started in 2007. We had two months to develop the concept, model, packaging mock-ups and proof of concept prototypes.
"odo" brings new value in user-generated kinetic energy and playful models interaction for children. Our concept models are inspired by children's imagination and curiosity designed to provide new experiences and social awareness along with eco-friendliness. (see more about "odo")
In the next phase we will investigate other alternative power sources while we refine the current industrial design and continue to investigate the feasibility of the kinetic engine.
I am very grateful "odo" has been attracting attention by eco-conscious people throughout the world.

Michelle Koza

Michelle Koza
Senior Interaction Designer

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