- The Design Center (US) is in charge of the North American market as a whole. In addition to proposing product design concepts for this region, the office collaborates mainly with offices in Tokyo and Europe to promote Sony Design in general.
- Design Center
- 1601 Cloverfield Blvd.,
- Suite 5200
- North Santa Monica,
- CA 90404
- U.S.A.
- TV Design for Latin America
- The patented FA Series of televisions was originally conceived for Mexico and Latin America as a fully integrated home theatre solution. Beginning with CRT TVs and evolving into flat panels, the FA Series has been an extremely successful product line for customers looking for a true 5.1 channel theatre system that sounds great, fits with their environment and is easy to set up.
- The latest iteration of the FA 5.1 channel design features an LCD TV with side speakers and center channel speaker included in the bezel, rear satellite speakers and a removable subwoofer that can be detached from the back of the set to be stored apart from the TV. The styling expresses the unique functions of this model through use of contrasting finishes and features such as actual windows cut into the bezel. While hidden from the front, the large rear subwoofer uses the foot of the TV as a bass duct, both directing sound towards the listener and giving customers a visual hint of the capabilities within.
- The success of the FA Series was due to close collaboration with LA design team, planning, engineering and marketing in the US, Mexico and Latin America. Research was conducted on-site by design staff who met with current and prospective customers in their homes and visited retailers to get a feeling for local conditions.
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