A sleek, compact Cyber-shot, with hardly any protrusions or indentations on the body. The P in the model name of this easy-to-hold digital camera hints at play, pleasure, and pocket. It is a format only possible in a digital camera, a unique, elongated body design chosen as the desired form, given the required internal structure. Here, the developers sought a camera as easy as a mobile phone to take along, and ready in an instant for casual shots.