Although red is a color hard to reproduce well on regular TV sets, the BRAVIA line excels at it. The "BRAVIA Red" brand color represents passion, vision, and philosophy. This logo design was chosen to represent the timeless appeal of BRAVIA LCD TVs, which will not appear outdated, even a decade from now. As we clarify regional conditions and the role of package design locally, regional marketing directors work toward the same goal through approaches tailored to local needs.