Audio and video equipment developed especially for children. Behind the series name "My First Sony" was a wish that children's first experience with these electronics would spark a lasting interest in science and technology. The way these products are built arouses a child's curiosity. Clear panels here and there reveal internal mechanisms, and attaching a speaker in different positions changes the volume, for example. Designers studied popular toys to decide a color-coding scheme. Functional parts are blue, speakers are yellow (representing the fun of producing music or sound), and other basic parts are red or otherwise organized based on their fundamental structure. Careful design ensures that children can easily learn how to operate their first Sony.