As technological advances accelerate, electronics are consequently beginning to merge with our contemporary interiors.
Televisions are a fine example of this. They have become an integral part of our interiors, particularly as recent advancements have allowed screens to be better integrated into interiors through their increased size and ever-increasing slimness. Owing to new network technology, televisions are no longer devices for passive image consumption, but windows for communication with the outside world. With these developments we see changes in consumer lifestyles as we have known them to be.
Inspiring new lifestyles is part of Sony’s design philosophy. In January 2010 at the International Consumer Electronics Show (CES), Sony introduced Monolithic Design. With a dignified presence that transforms the atmosphere of the entire room without imposition, Monolithic Design embodies utilitarian chic and alluring interior aesthetics, promising a new, home-entertainment lifestyle.
The fundamental ideal of Monolithic Design - seeking only what is essential - leads us to consider the sense of presence that products bring to a space. This ideal even has the potential to change the face of future home entertainment in the context of interior design.
Milano Salone is the ideal platform for Sony to present archetypes that merge light, sound and vision and express our vision for new home-entertainment experiences which are inspired by Monolithic Design.