A natural grip was made possible using simple lines that flow diagonally, from the large diameter lens, toward the electric viewfinder (EVF).

Frequently used functions are independently laid out as individual buttons, while the more specialized switches have been functionally located. Because this recorder is designed to offer stability despite its compact size, the user can operate it comfortably and film for long periods without fatigue.

The main unit is crafted from a curved plate, free of joints, yielding a smooth line from the top to the front panel.The front panel part features an angled half-mirror finish to skillfully conceal infrequently used operating buttons and make the panel display easier to read.

Frequently used buttons are concentrated on the front upper-right side for easy access.

The woofer and speakers have been designed to convey a sharp and integrated image.

The "rising design" concept is a result of the almost seamless line that ascends from the keyboard to the monitor. Connecting cords are also well hidden.

A cover conceals the connecters so as to make the unit look beautiful, even from the rear.

The tilt angle can be easily adjusted with one hand, facilitating easy viewing.

The entire casing is covered by netting and features an oval design that evokes music radiating outward. The sound field is wider than that in most audio equipment. Because of its pleasing aesthetics as seen from all directions, it matches any room environment.

Smooth flowing curved lines that avoided corners and straight lines were used, to create a shape that seems to gently wrap around the music that emanates from within. With the side band kept in the center and sandwiched between the upper and lower parts, there are no joints, and the design is very pleasing when viewed from any angle.

The use of the acrylic and deposited mirror invokes a sense of transparency to the body, and together with the light of the organic EL display, impart an illuminating presence.

The speaker stands are crafted of glass and evoke a sense of quality and transparency.

Adjusting the angle of the stand frame has made the 6-mm thick glass look 3-cm thick.Making the most of the newly developed slim speaker units, this speaker system achieves both beautiful aesthetics and functionality.

Breaking away from the traditional PC monitor design of "a monitor, stand, and base," a unified design line that ascends almost seamlessly from the keyboard to the monitor has been incorporated.The unit is supported at three points, which has improved stability and has adopted a mechanism that enables the tilt angle to be adjusted with only one hand.

The most notable characteristics of the VAIO SZ Series are its top cover, which incorporates multi-later carbon fiber, and the switchable graphics solution.Developed for professional use, the SZ Series is equipped with a high-resolution clear black LCD display and keyboard with touchpad, in addition to STAMINA mode, as well as an external display output selecting function. The fingerprint sensor and TPM security chip ensure the secure use of this mobile computer.

A simple yet high-impact design was targeted. With its characteristic L-shape design and detailed texture and finish, this model exudes the presence of the VAIO Series.Care was also taken to create fine details, such as the illuminating VAIO logo that seems to ascend from the interior of the front panel and the side-mounted operating buttons.The front panel uses a semi-transparent material, adding a fresh perspective to the design and minimizing the usual sense of bulk and weight found in most desktop computers.

Thin and lightweight, this model's top cover incorporates multi-layer carbon fiber.This simple and compact look with advanced functions concentrated together contributes to creating a fresh new design that people will want to keep close at hand.

The round form matches the projector's movement when it is turned on and allows better hand-fit. A "cool stationary" concept has been realized in the aluminum hairline finish that conveys luxury and solidity.

The structure allows alignment of the light source, lens, and screen to ensure a clear, distortion-free video image. The gently sloping surfaces that extend from the centerline to the frame edges have resulted in a unique hexagonal form, when viewed from above or from the front, that conveys its high resolution feel.

The Z520i mobile phone is primarily conceived for a female target group and combines contemporary technical equipment with an up-to-date design line. With the measurements 83x46x24 mm, the clamshell phone fits into any purse, and with the round shaped design, it fits comfortably in the hand.

Eight different light effects which can be individually assigned to different callers, and exchangeable Style-Up™ covers in different colours, rounds up a stylish appearance of this phone.

The J300i mobile phone is conceived for a young target group that wants to use mobile phones not only for chats. With music functions, a video player and a number of games, the J300i offers the most diverse entertainment en route.

An integrated media player is the core item of this phone. It can be used to manage ring tones, view video clips or exchange data. With the MusicDJTM function, the user can compose his own ring tones.The phone weighs 78 grams and is available in the colours Plucky Pink, Sensitive White and Midnight Grey.

The W810i quad-band mobile phone combines the comfortable handling of a Walkman mobile phone with the option to stay in contact with friends worldwide. Aside from functions for quick data synchronisation, compiling track lists and converting one's own CD collection, the 99 grams lightweight features a 2 megapixel camera with fourfold digital zoom.

A light sensor adjusting the display brightness according to existing lighting conditions, various 3D games and a provided 512 MB Memory Stick PRO DuoTM are further examples for the multi functionality of this unit.

The W550 is a Walkman mobile phone which allows listening to music during travel. The media player can be operated intuitively, and an integrated memory offers sufficient storage space for numerous favourite songs, videos or photos.

With the 1.3 megapixel camera, pictures can be taken at any time; a clearly laid-out menu navigation supports spontaneous operation.

The W550i is available in the colours Universe Blue, Orchid White, Vibrant Orange and includes and Ultra Style Stereo Headset.

The K600i is a functional orientated UMTS mobile phone. With its innovative mobile technology features, the user has access to all desired communication and information services, no matter where he is located.An integrated 1.3 megapixel camera allows the user to take pictures and record video clips.

The K600i is designed in a slim silver coloured style. It weighs 105 grams and with the measurements 104x45x19 mm, it is compact and handy.