[ March 2009 ]
The "Sountina" is a unique, high fidelity speaker system. The transparent glass tube, approximately 1 m in length, vibrates to project 3D-sound, 360 degrees from just one unit. It produces a clear, soothing sound in spacious areas that house many people such as halls, lobbies or large living rooms. The three illuminated colors in the organic glass tube can be adjusted, and the accompanying genuine-leather sleeve can be removed. The simple yet sophisticated design adds ambience to whichever space it is installed, proposing a whole new type of audio experience that promotes interaction between people.
This design is based on the "picture frame" concept for a new style of television that holds a presence in the nexus between furniture and people. This model features a simple structure with an aluminum frame available in black or silver inset with a "passepartout" mat section that discretely hides LEDs and other functional parts. Combining a thin panel, HD wireless transmission, invisible speakers, and other unique technologies, this television has proved to be an ideal solution for the increasing demand for wall-hung installation, while adding an aesthetic element to the interior design.
Wall-hung televisions are becoming more and more common, creating a trend toward more simplified, decor oriented designs. This home theater system uses a vertical DVD player unit that can be installed on a slim sideboard or be hung on a wall, enabling versatile installation and proposing a new method of incorporating AV equipment into interiors. The main unit liberally uses a glass material in a rectilinear manner, while the speakers are set on two stands to lighten the impression of weight. All these features contribute to a simple, timeless design that clearly stands apart from conventional AV equipment.
The world's smallest and lightest digital HD Handycam, with a durable yet lightweight titanium body. With its stylish yet warm brown tone, treatment with durable Premium Hard Coating, and a simple and elegant design which slips easily into a bag or pocket, this Handycam delivers all the pleasures of excellent portability and a brand new style of videography. To achieve the simple square design, particular attention was paid to the details such as the hinge of the LCD panel, the function buttons, resulting in this sophisticated design.To emphasize the slimness, we employed a non-cylindrical lens barrel.
This 1920x1080-pixel HD Handycam can record on either portable memory devices or internal memory. While maintaining the function of a well honed tool in its operability and grip performance it also achieves the ultimate in compactness and is innovative in design. The sleek, glossy surface of the main body joins seamlessly with the grip that gently moulds the hand. The strong contrast of the two materials achieves a functional, distinctive design that further highlights the compact look and feel. This model was made available in three colors to allow users a greater choice in personalization of their video cameras. The empathic design fully embodies the users perspective to deliver ownership satisfaction in both design and usability.
Positioned at the high end of this digital video camera standard-resolution series the DCR-SX-60 includes 16GB of memory that allows up to 12 hours of recording. Shaped like a large cylinder that has been trimmed flat on both sides, the design delivers a sleek look to complement the high performance spec of the 60x Karl Zeiss lens. Many prototypes were created and structures studied to achieve this compact form. Maintaining ease of use in the compacted body was a priority: the external long-life battery, for example, helps keep the unit compact without sacrificing convenience. To complete an all-round environmentally sound design, no halogen-based flame retardants are used in the cabinet, and unleaded solder is used throughout.
The HVR-Z7 is the world's first bayonet-mount, interchangeable-lens handheld video camera. The grip is slanted on the lens' block side to successfully obtain the optimum grip and weight balance. Tilted placement of the cassette deck adds to the compactness of the camera body, while offering an optimum grip position. The reliability, functional beauty and advanced performance of a "professional tool" are expressed in a well-thought-out, logical layout and design for the operating system. This camera also delivers simultaneous, hybrid recording onto tape as well as Compact Flash, greatly reducing editing time.
This is the flagship model in Sony's "Alpha" series of digital SLRs designed for high-end camera enthusiasts. The "Alpha" mount — the unifying design theme for the "Alpha" series — is boldly integrated with the pentaprism which balances with the body, creating an iconic design. The grip is a well-considered ergonomic design. A light, yet strong, magnesium alloy is used for the front, back, and top of the shell to reduce the total body weight to 850 gram. The VG-C90AM model allows those who prefer to shoot vertically to enjoy the same superior hold they have when taking a horizontal shot.
This Cyber-shot digital camera is equipped with a newly-developed lens featuring a built-in hand shake correction mechanism, successfully resolving the challenge of including an optical hand shake compensation function in such a thin camera. While achieving extraordinary slimness, this product introduced the "metal plate" concept to create the ideal shape of the ultimate compact digital still camera. The design purposefully avoids decoration to create a "plate-like" appearance. By doing so, the design greatly enhances the impression of thinness, which is the most important feature of the T Series.
This Cyber-shot digital camera incorporates a newly developed lens that features a built-in handshake correction mechanism. It is the first successful integration of such a function in the world's thinnest 13.9 mm shell. The T Series' distinctive aluminum lens cover wraps around the device and the body combines 0.3 mm- and 0.4 mm-thick stainless steel plates to keep the body tough and durable, despite its slimness. The round-edged shape, with no decoration, provides a stylish design intended.
The design uses premium materials worthy of the most advanced model in the W series. Lightweight, highly durable stainless steel is used for the chassis, and a high-grade titanium coating that has twice the strength of pure titanium is applied to the surface. An anti-fingerprint coating protects the surface of the body against fingerprints or smudges, complementing the beautiful gloss of the titanium coating.Zirconia ceramics, which are top class when it comes to strength among engineering ceramics, are used for the lens ring and shutter release button. The shrinkage factor was calculated to obtain the right size, and a beautiful polish then carried out.The subtle contrast between the deep black and glossy highlights, as well as the deliberate, exquisite curves eliminating any sense of dull squareness, represent the ultimate in pursuit of functional beauty that makes the most of the characteristics of materials.
This digital photo frame makes it easy to present and enjoy digital images in public. The minimal design restricts distraction from the multiple photographs being displayed. To avoid becoming a mere substitute for the traditional printed photo frame, the S frame is designed using a unified plate that casts aside the "liquid crystal screen plus frame" format.
The MDR-EX500 is a sound-isolating inner-ear headphone with improved wear ability and sound quality. The newly developed 13.5 mm diameter driver unit is positioned at an angle perpendicular to the ear, which reduces sound leakage and improves sound quality, as well as providing a better fit and stability. The outer design features a highly rigid, spin-finish aluminum housing and a stainless mesh material for the sound tuning port. Using metallic materials like these, the drive unit realizes a high-quality appearance similar to that of a precision tool.
This series of headphones was designed to suit the modern person's active lifestyle, adaptable for usage while at the gym, running, or dancing. Much as Sony pioneered the idea of portability with the original "Walkman", these headphones provide unique wear ability. The design focus is on "energy," akin to that of a pole that is bent with force — flexible and yet strong. It is this energy that is built into the headphone shape.
The "Walkman" S series boasts a textured aluminum, 7.5 mm thick body that weighs in at only 46 gram. The colorful series is equipped with Sony's own high sound quality, "Clear Audio Technology" and a maximum of 40-hours extended playback. The high-end model, with built-in noise-cancellation, sports a refined design featuring luxury hairline processing, while the model targeting young people employs a splashy design full of style and color. The seamless frame, handy size, genuine metallic texture, and easy-to-operate button layout were all implemented in order to maximize the idea of being "pleasing to hold".
"VAIO" Z Series for business executives boasts a 13.3-inch, 16:9 Real Wide Screen and is packed with all of Sony's fastest, lightest technology.The palm rest surface is entirely made of seamless aluminum parts, improving texture and toughness and reducing weight, while simultaneously achieving a refined form that delivers full ownership satisfaction.The smart, easy-to-hold, cylinder-form hinge, the isolation keyboard that achieves a solid key response, and the high-quality textured keyboard base-panel molded from a single aluminum sheet - all these elements are integrated into a highly detailed design.
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