The BDZ-V9 is a Blu-ray Disc Player. The design expresses the high-resolution depth of clarity and true-to-life textures that HD images are famous for. The aluminum top panel has no seams whatsoever, and the main buttons are placed along its front edge with white illumination. The distinctive front panel is rendered in symbolic blue-vapor-deposited glass. The panel slides smoothly, guiding the user to insert a Blu-ray Disc. The minimalist contour was realized by completely reworking the parts composition found in predecessor models. Emphasis was placed on the quality texture of the materials and the elaborate details, thereby achieving an advanced, refined look.

The DAV-IS10 is an original, new type of home theater system that brings out Sony's audio know-how. It uses golf ball-sized ultra-compact satellite speakers achieved through innovative speaker technology to obtain a relaxing surround-sound environment without the overbearing sense of speakers being present. The user can enjoy 5.1ch surround sound in a layout that is freer than ever.

The DSC-G1 is a digital still camera with a high-precision 3.5-inch liquid crystal display and built-in large-capacity memory. A slide mechanism keeps the camera compact when carrying it around or viewing photos, while also ensuring sufficient hold space when shooting to enable a confident shooting style for a large-screen camera. Where conventional digital cameras have emphasized "shooting," this camera highlights the fun and ease of use of "viewing" as well as shooting.

The DSC-T200 is a digital still camera equipped with a 3.5-inch, 16:9 format, wide, touch-panel liquid crystal display. All the buttons have been eliminated from the back of the camera, and instead a full-size, touch-panel LCD is placed like a photo frame, enabling users to enjoy photos on a large screen. The grip helps to enhance holdability despite the large screen, while giving an accent to the vertical design. Also considered is the quality of the body texture, with the entire aluminum front panel in a hairline finish.

The HDR-CX7 is an ultra-compact video camera that enables Hi Definition recording on a Memory Stick. A straight layout from the lens to the grip, with the display panel affixed to the side, gives the product a simple and powerful form. The grip is tilted by about 10 degrees to reduce the load on the wrists, to enable relaxed shooting over long periods of time.

The HDR-SR7/SR8 is a Hi Definition digital video camera with a built-in hard disk. Smooth, flowing lines are achieved along the entire body, from the lens in the front all the way to the electric viewfinder in the back. The viewfinder, which doubles as a grip, is slanted to reduce the load on the wrists and thereby allow more comfortable shooting over a long period of time. The steadfast finger grips also improve the ease of using the camera while holding it.

The HES-V1000 is a home entertainment server equipped with a brand new Blu-ray Disc changer that can hold up to 200 discs. It is a simple media entertainment solution for storing and enjoying digital movies, music and personal photos using the disc changer and high-capacity hard drive. The design aimed for a simple, symbolic image of a glass tower. Glass material was used for all the surfaces in order to create a perfectly solid look.

The ICD-SX57, 67, 77 is an IC recorder capable of CD-quality sound recording. The slim, simple housing is made of deep drawn aluminum, forming a lightweight, strong body that is easy to carry around. Operation is also simple enough to be done with just one hand. It also comes with a stand to place the recorder with a forward tilt on a tabletop to elicit the best-quality sound recording.

The MDR-EX55SL is a set of inner-ear headphones. Utilizing flexible elastomer material, the earphones boast a unified look from the earpiece down to the cord attachment. The cord attachment part is made from a particularly hard material with a metallic finish to add an accent, while also enabling the user to insert the earpiece easily.

The MDR-EX700SL is a set of inner ear stereo headphones that delivers high-quality sound. With a vertically-positioned, large-diameter 16mm driver unit, an industry first size for an inner ear product, these earphones offer enhanced sound quality and comfortable wear. The design features the circular shape of the driving unit; all parts are wrapped with a thin layer of magnesium material to clearly convey the appealing feature of its functional parts configuration.

The NV-U2 is a portable navigation system. Various features are incorporated to make it easier to achieve a stylish install in users' favorite locations. The display is edged by a metallic frame to ensure both toughness and subtlety, while emphasizing thinness. The flip antenna is located in the middle of the back of the body, concealing the antenna so that it will not obstruct the field of view. The GPS antenna has been integrated with the compact cradle for a cleaner look from the rear and an easier installation.

The NW-S200 is a series of MP3 players with built-in flash memory. On a simple stick and ring design, the designer positioned the operating buttons in a straight line, enabling the user to quickly operate replay, pause, volume adjustment, etc, with one hand. A bright, easy-to-read organic EL is used for the display. A great deal of care has been taken to make it easy for the user to operate the unit while wearing it. To present the image of a functional tool that users would feel like carrying all the time, the designer opted for an aluminum chassis rather than casual materials or shapes. The emphasis is thus on the ornamental elements with a metallic feel.

The PFR-V1 is a revolutionary new personal field speaker system wearable on the head, created for users who want a highly realistic sound experience. With a style that departs completely from conventional headphones, the PFR-V1 delivers natural, open-field sound with no interference. Form and function have become one: the speakers are lifted away from the face to reduce reverberation. Special efforts were put into the frame design to reduce actual weight and convey a light and airy look.

The RHT-G800 provides 5.1-channel virtual surround sound, for a concert-hall experience using only forward speakers, based on S-Force PRO Front Surround technology. Since it has an all-in-one construction with integrated AV amp and speakers, it can be installed in a limited space near the television for a minimalist look. A mirror glass top panel has been used for scratch resistance and to help the device blend easily into any home decor. The display panel is positioned under the mirror glass to make the unit look clean when viewed from the front. A glossy piano black was used for the finish, giving it a high-quality appeal.

The "Rolly" audio player (SEP-10BT) offers a new way to enjoy music through a combination of sound and movement. With no hints of the highly elaborate mechanism and cutting-edge technology it contains, a simple, delicate egg shape design makes "Rolly" a user-friendly product operated in a natural and intuitive way. It features light that appears to be emanating from the center of the egg, adding expression to the movement of the device.

The VAIO Type LT/LM/LJ is an all-in-one desktop PC that crosses all the boundaries between product categories such as PC, TV, and DVD. The design was planned from the perspective that everything shown on the screen is a work of art, while also addressing the need to save space while realizing the large screen. As a personal computer, as a TV, or as a DVD/CD player, the simple, slim styling to create the appearance of a single panel represents a highly versatile, classy design that can fit any use, any location, and any user.

The Wi-Fi audio device, WA1, is a product proposing a new music lifestyle, enabling wireless listening to music stored on a PC. Wi-Fi is used to wirelessly connect to the PC and seamlessly play back songs. With a rechargeable battery built into the unit, there is no need to worry about a power cable. The user can carry it around in the house using the grip on the rear of the unit. The simple design matches well with room interiors, with consideration for use in various locations.

The VAIO Type T is a mobile notebook personal computer with a tough body that is only 22.5 mm thin. Following in the footsteps of the VAIO Note 505, a model that departed from conventional thinking and proposed "delight in the hand" to create a new market, this model pursues texture, design, and a detailed functional beauty to be admired in the hand, as well as functionality and performance. Design features such as the battery cylinder and the lustrous frame around the keyboard serve not only aesthetic aims, but also functional purposes.

The VAIO Type U is a compact, lightweight mobile personal computer. To facilitate operation while holding the unit with both hands, the keyboard panel is made into a U shape, raised on the left and right sides for a grip that delivers a good hold and operability. The VAIO Touch Launcher GUI achieves an intuitive feel that meshes seamlessly with the main body operation.

The TP1 is a computer designed for connectivity to the home television with a single HDMI cable to provide a new mode of enjoyment in the living room. To ensure that the unit blends aesthetically with the environment around the living room television set, the keys and lighting elements are skillfully embedded around the edges to completely eliminate any protrusion. Consideration was also given to the connection cable housing, resulting in a beautifully clean look all 360 degrees around. Envisioning a wide range of users, the TP1 introduces shapes and colors that evoke a fun, fresh image, breaking through the usual "unapproachable" image of a PC. It also pursues a look that fits right into a living room with a flat-screen TV, as well as a new operational feel that exploits the television as an operational display.

The VPL-FX40/FE40 is a super-bright 4000-lumen data projector. To keep the top surface as simple as possible, the exhaust port, terminals, and other complex elements are all housed in a black area on the side. The polyhedral styling of the side surfaces helps to reduce the appearance of thickness and exudes a dynamic, powerful impression.

PLAYSTATION®3, powered by the high-performance Cell Broadband Engine™ processor and advanced RSX® graphics chip, is a computer entertainment system for enjoying high-definition content of all kinds at home. For a more compact appearance, it is thicker in the middle and tapered at the ends-a shape in which the ends are joined by two curving surfaces. The curves look even more graceful from a jet black finish that highlights its smooth, sleek texture. A dedicated controller, now wireless, features a built-in system for sensing motion along six axes. This highly responsive, high-precision controller feels natural and intuitive in use. For more precise control, the L2 and R2 buttons afford a wider range of movement, and the joysticks tilt farther. These and other subtle design refinements can be found in many places.

"Feature Design" : The designer talks about the PLAYSTATION®3.

Let out the music saved on a Walkman® phone by snapping on the MPS-75, With a distinctive design and colors, these small speakers are tuned to sound great and look great with Sony Ericsson handsets. They are tough enough to be able to slip into your pocket or bag without a protective case and taken anywhere. A built-in FM antenna means you get a great reception if you want to tune in the local FM radio stations. Small speakers but a big sound.

The Sony Ericsson T650 is all about detail. The illumination effects on the keypad and the sides of the phone interact with animations on the screen. As these animations move across the display they set off waves of light around the keypad, which stand-out against the reflective stainless steel finish.
The designers have taken inspiration from nature and the Nordic light to produce phones that are beautiful to look at and alive with energy. They appeal to those that want to celebrate their individuality and express themselves through their choice of phone. Advanced communications, multimedia functions and connectivity are all second nature to the T650.
This slim 3G phone conceals a high performance feature set. The 3.2 megapixel camera with auto focus takes excellent shots, and the 1.9-inch, scratch-proof screen makes it easy to shoot and view your pictures. The mineral glass display is placed directly onto the screen, which makes the colors more intense, improves visibility in bright environments and widens the viewing angle of the screen up to 170 degrees.