The PCM-D1 is a linear PCM recorder that was developed in response to user demand for those who wished to have a recorder with better recording performance than that of DAT recorders commonly used by professionals in the broadcasting and music industries.

This product is manufactured using advanced digital technology, and yet it retains an analog touch, so as to impart a sense of familiarity and ease of use.

Processed titanium is used for the body to strengthen rigidity and create a unique sense of superior quality.

For the best recording environment, user friendliness was pursued in all aspects, resulting in a successful integration of unique styling and superior functionality.

"Feature Design" : The designer talks about the PCM-D1.

The VPL-ES3/EX3 is an entry-level, 2000 lumens data projector. While being a versatile device that fits into every scene, the design especially takes into consideration the unit’s frequent use in classrooms or other educational venues, and used a shape that is neither angular nor rounded, but is a universal, gentle shape that is easy to hold like a basket. The flat top surface eliminates all frills, where major switches are laid out in an iconic and easy-to-operate layout. The subdued warm colors blend harmoniously not only with office furniture, but also with classrooms and other spaces with wooden furnishings.

The TAV-L1 is an innovative, all-in-one home entertainment system housing a 32-inch flat-screen TV coupled with a DVD home theater set. The front panel unit with built-in speakers slides up and down depending on whether the user is enjoying video or just audio, creating a pleasant atmosphere for every situation. Switchable speaker grills are also available in various colors and patterns, enabling the user to select the one that matches his or her living space to customize the device to personal taste.

The MEX-BT5000 is a car stereo head unit equipped with Bluetooth™ wireless capability. As the unit interfaces wirelessly with Bluetooth™ - capable cell phones and music players, the driver can make handsfree phone calls or playback and control music without having to pull the cell phone or music player out of his or her pocket. In designing this multifunctional high-class head unit model, the designer clustered all major operations on the left side of the unit,* employing a 4-way joystick controller for easier navigation, so the driver can control the unit with just the right hand, and no interference to the task of driving. The GUI design, which works in tandem with the joystick, also contributes to ease of use, employing animation for improved visibility.

*This product is optimized for left-hand driving considering the market for which it is intended.

The HDR-HC3 is a small and lightweight video camera that provides 1080i High Definition recording.

This model features a simple three-part structure: its lens portion (for recording), LCD panel (for viewing) and grip.

Hairline-finish aluminum and rubber material were used, and the contrast between hard and soft materials offers a distinctive luxury and enhances the allure of the product.

The lens portion has been tilted and the grip’s center of gravity adjusted to eliminate undue strain on the wrist. The design places priority on user friendliness.

Digital still camera with a CCD of an effective 6 million pixels. An optical image stabilizer that compensates for shaky hands and high ISO setting of 640 ensures high picture quality without blurring. The 2.5-inch liquid crystal display offers shooting pleasure and viewing fun. The smoothly curved body surface emphasizes a soft touch and metallic feel. And the lens cover doubles as a power switch, for a beautiful carry-around feel even when the camera is not actually being used to take photos. A band sculpted in relief across the lens cover boosts the look of quality and accents the overall design, as well as providing a place for the fingers when shooting.

The K510 mobile phone boasts a compact and modern design. This elegant camera phone features versatile connectivity, push e-mail and fun imaging effects, making it perfect for the “capture and share” lifestyle. As the smallest, most affordable 1.3 megapixel camera phone from Sony Ericsson yet, it delivers crisp, high-quality pictures. The camera includes a shutter button, 4x digital zoom and optional true camera flash – the MXE-60. Its vivid 262K-color TFT display makes it easy to sort thumbnails of stored pictures. Before sharing, pictures can be made more captivating with simple effects like face warp.

Award received by Sony Ericsson Mobile Communications.

Powerful, professional and a pleasure to use — a true 3G multitasking device that enables you to carry out your business securely and efficiently wherever you go. This mobile phone lets you securely access e-mail and intranets, edit documents comfortably and respond instantly. You can print to a compatible printer and install the applications you need. The M600 has a style that will impress anyone, anywhere. Its slim design and features like jog dial navigation and handwriting recognition make it an indispensable companion that fits in your pocket. The M600 has the capability to do it all. Its high-speed 3G Internet access and a huge screen make multitasking a cinch.

Award received by Sony Ericsson Mobile Communications.

The W950i Walkman®phone is a slim and stylish 3G phone with an advanced digital music player and large touchscreen for optimal ease of use. Using the W950i is easy. A touchscreen and stylus are a comfortable way to choose and open menu items. The keypad the slim W950i is smooth and flush with the surface, and the dedicated music player keys and other controls have one-press-to-open functionality. W950i has an impressive 4 GB of flash memory. means that you can store up to 4,000 songs. addition to Bluetooth™ wireless technology, you use the USB cable (supplied) to connect your W950i to your PC to move music, images, video etc.

Award received by Sony Ericsson Mobile Communications.

You’ll want to touch it. Run your fingers across the soft and distinct shapes, feel the high-quality surface against your skin. And look out for the external display’s hidden mirror effect – it’s only visible when your Z610 is lit up. The unique design of the Z610 is inspired by nature! We have applied a mirror finish and used a hidden display to achieve the look and feel of a calm ocean surface, so it was important to use a new technology that will allow us to have a secondary display and still fit with our design intentions to have a front that is smooth and reflective as the water surface reflects the sunlight or the moonlight!

Award received by Sony Ericsson Mobile Communications.

When you are serious about sound quality, the Walkman®-branded Music Desk Stand MDS-60 is a powerful way to share the music in your mobile phone.Compact and slim yet with a very rich sound, the exclusive sleek design makes it the perfect centerpiece for your desk or at home. Its protective folding design allows for true mobility. Plug it into the wall or run it off batteries – it doesn’t get much easier.

Award received by Sony Ericsson Mobile Communications.

With the HBH-DS970, the user can listen to more music with less chance of missing a call. The multipoint function enables users to listen to music files from a computer, PDA or other Bluetooth™ device while remaining connected to their mobile phone, staying available for every call. Using the intuitive display hanging lightly around the neck, the phone can stay in the pocket while the user handles calls, chooses music or adjusts the volume.

Award received by Sony Ericsson Mobile Communications.

Bluetooth™ Headset HBH-GV435 — Clear digital sound and lasting comfort. If you have a working day filled with phone calls, this is the ultimate Bluetooth™ headset. Whether you are in a busy office or a loud factory, this headset makes sure that you can hear your caller loud and clear – and that you can be heard too. Digital Signal Processing (DSP) makes the sound crisper and clearer, fast automatic volume adjustment quickly changes the volume depending on the situation, while Bluetooth™ 2.0 guarantees the best and most stable link to your phone possible. The new discreet design hides snugly around your ear without a visible boom.

Award received by Sony Ericsson Mobile Communications.

Bluetooth™ Headset HBH-IV835: small size, superior sound. The HBH-IV835 is more than merely attractive — it delivers clear digital sound performance and is ultra-stylish and ultra-small. A hookless, push-in wearing solution is the natural complement to its glossy black, compact pen form. Using HBH-IV835 is a statement in stylish discretion and the user benefits from the very latest in wireless technology. Digital Signal Processing (DSP), fast automatic volume adjustment and Bluetooth™ 2.0 are technical elements which make sure both you and the person you are talking to will notice a clear improvement in sound quality.

Award received by Sony Ericsson Mobile Communications.

The Cyber-shot DSC-G1 is a digital camera with 2 GB of internal memory. For GUI, absolute priority was placed on a design that enabled easy shooting and made it fun to view photos, including easily searching and browsing vast numbers of stored images. Another handy feature is a home screen that provides a host of functions in a very accessible style. Arranged by category, it is easy to smoothly navigate to the necessary functions simply by moving up/down/right/left. In addition to icons, text is also provided so that users can easily master functions by reading all about them.