The COM-1 is a compact mobile terminal that accesses the Internet via wireless LAN and enables browsing of websites and use of other communication services like chat groups and Internet telephone. The design emphasizes a casual feel, avoiding the business tool appearance of mobile telephones or PDAs, by employing a motif of two circles merging and rounded lines that fit naturally in the hand. The unit boasts a slide-type full keyboard, which gives a completely different impression than the outward appearance. The color scheme adds to the fresh, joyful expression of this new communication tool.
The HDR-CX7 is an ultra-compact video camera that enables Hi-Vision recording on a "memory stick." A straight layout from the lens to the grip, with the display panel affixed to the side, gives the product a simple and powerful form. The grip is tilted by about 10 degrees to reduce the load on the wrists, to enable relaxed shooting over long periods of time.
The F23 is a digital cinema camera based on the latest, unique Sony technology in digital video production and built on long years of experience. It achieves design and operability optimized for film camera shooting, and color reproduction and video effects, including speed effects, needed for movie and CM production, all the while offering the efficient production workflow that is the merit of a digital system. Packaged in a short, compact body, it can be docked with the SRW-1 portable recorder, a system featuring the HDCAM-SR recording format, which is considered the top HD format, enabling unlimited video expression.
The TP1 is a computer designed for connectivity to the home television with a single HDMI cable to provide a new mode of enjoyment in the living room. To ensure that the unit blends aesthetically with the environment around the living room television set, the buttons and lights are skillfully embedded around the edges to completely eliminate extrusion. Consideration was also given to the connection cable, resulting in a beautifully clean look all 360 degrees around. Envisioning a wide range of users, the TP1 introduces shapes and colors that leave behind the "difficult" PC image to create an image of "enjoyable" and "new," while also pursuing a look that fits right into a living room with a flat-screen TV, as well as a new operational feel that exploits the television as an operational display.
The VAIO Type C notebook Personal Computer is offered in a variety of hues to add color to user lifestyles. Going one step further than mere accent colors, color coordination was considered from as early a stage as parts configuration. The result is a model with a meticulous design and a casual appearance, yet with distinguished texture and material. This Personal Computer is more than a mere utility tool. With the total coordination from device color to wallpaper and accessories, the VAIO Type C proposes a new world of Personal Computer fashion.
The VAIO Type L is an integrated desktop PC that crosses all the boundaries between product categories such as PC, TV, and DVD. The design was planned from the perspective that everything shown on the screen is a work of art, while also addressing the need to save space while realizing the large screen. As a Personal Computer, as a TV, as a DVD/CD player, the VAIO Type L, based on a thin shape like a single board, is crafted into a stylish design that can fit any use, any location, and any user.
The VAIO Type T, a mobile notebook Personal Computer based on all the expertise Sony has built up over the years, achieves a body just 22.5mm thick and delivers both thinness and strength. Following in the footsteps of the VAIO Note 505, a model that departed from conventional thinking and proposed "delight in the hand" to create a new market, this model pursues texture, design, and a detailed functional beauty to be admired in the hand, as well as functionality and performance. Design features such as the battery cylinder and the lustrous frame around the keyboard serve not only aesthetic aims, but also functional purposes.
The VAIO Type U is a compact, lightweight mobile Personal Computer. To facilitate operation while holding the unit with both hands, the keyboard panel is made into a U shape, raised on the left and right sides for a grip that delivers a good hold and operability. The "VAIO touch launcher" GUI achieves an intuitive feel that meshes seamlessly with the main body operation.
The USM-HX is a series of USB flash memory recording media. The design enhances the impression of high added value as an ultra-thin, compact high-speed minimum-size USB memory, and of value as an object. Color variation meets the needs of various user venues, even business scenes, while the shining gold frame line is an expression of high performance and high capacity.
The Walkman E series of digital music players achieves compactness and light weight along with high sound quality. The main keys are positioned in a narrow line around the unit between the cap and main body, as well as on the side of the body. They are indistinct so the unit does not even look like a music player, yet they still offer an excellent operational feel. The vapor-deposit coloring of the body gives this product a distinctive, appealing range of colors, like a personal fashion accessory.
The NAS-M95HD, NAS-M75HD and NAS-D55HD are micro combo audio system products with built-in hard disk. Since the unit is operated by looking at the color LCD, its height was lowered and the LCD monitor placed on top to improve operability. This design aims toward a simple, clean, and strong impression to propose an all-new impression, something to stand out from the usual audio product.
The SS-AR1 is a high-end speaker designed in pursuit of the expression of quality music enjoyment at home. The simple, smooth curves offer a modest yet impressive elegance. The front baffle is cut from a thick multilayered plank made of Hokkaido maple, while the side surfaces are crafted with Finnish birch. A piano finish coating creates a luxury feel while also protecting the wood material from high-temperature, high-humidity environments. The pursuit of pure sound quality expression extends from the selection of wood materials for the housing through the processing and finishing to realize the ultimate in speaker systems, without the slightest compromise.
The BRAVIA V is a series of full-spec Hi-Vision liquid crystal televisions. Unlike the previous models where only the speakers were spread wide, this model uses a shape where the four frame edges are the same width, to extinguish the speaker presence and achieve an "art frame" appearance that presents the beautiful full Hi-Vision images like a work of art.
The RDZ-D700/D800/D900A is a DVD recorder with built-in hard disk. The high quality image, worthy of a Sony high-definition product, is expressed through the material texture of the product. The control panel includes only the absolute minimum function keys, helping to achieve visually intuitive operation.
α ("alpha") is a brand name for products associated with the digital single lens reflex camera systems with interchangeable lenses. To introduce the new brand, the designers positioned cinnabar as the brand color to symbolize the visual beauty delivered by digital imaging, and used the color to create a common identity for the camera body, lenses, and accessories. Inspiration was taken from the most distinctive characteristic of single lens reflex cameras, the lens mount halo, to establish a design identity. The icons developed were used in the communication design, to pursue the image of α -mount = cinnabar.
The NV-U2 is a portable navigation system. Various features are incorporated to make it easier to achieve a stylish install in users' favorite locations. The display is edged by a metallic frame to ensure both toughness and subtlety, while emphasizing thinness. The flip antenna is located in the middle of the back of the body, moving the antenna where it cannot obstruct the field of view. In addition, the cradle is more compact, hiding on the back side of the body, to give the unit the appearance of floating above the dashboard.
Like an unassuming plate for presenting the delicacies of Sony Design, this simple, functional website design is intended to express the Sony philosophy with no excess decoration — serving up pure ideas that are difficult to express in language. The website design itself embodies Sony's design philosophy: "create high-performance, easy to use, beautiful products like only Sony can."
PlayStation®3, powered by the high-performance Cell Broadband Engine™ processor and advanced RSX® graphics chip, is a computer entertainment system for enjoying high-definition content of all kinds at home. For a more compact appearance, it is thicker in the middle and tapered at the ends-a shape in which the ends are joined by two curving surfaces. The curves look even more graceful from a jet black finish that highlights its smooth, sleek texture. A dedicated controller, now wireless, features a built-in system for sensing motion along six axes. This highly responsive, high-precision controller feels natural and intuitive in use. For more precise control, the L2 and R2 buttons afford a wider range of movement, and the joysticks tilt farther. These and other subtle design refinements can be found in many places.
World's first BRAVIA™ phone. Featuring a mobile BRAVIA Engine processor jointly developed by Sony and Sony Ericsson for outstanding image quality on mobile displays, this is a 3-inch BRAVIA™ that users can enjoy watching 1seg TV on. The mobile BRAVIA Engine, together with a newly developed LCD screen, shows 1seg broadcasts in brilliant color. As for the design of this unprecedented BRAVIA™ phone (a crowning achievement for the Sony TV brand), the body forms a slightly hexagonal shape, which, thanks to an offset axis feature, enables TV viewing while the handset stands at a 15° angle. With full-featured recording and playback functions, this is a product that promises to change the way people watch TV and use mobile phones.
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