The PCM-D1 is a linear PCM recorder that was developed in response to user demand for those who wished to have a recorder with better recording performance than that of DAT recorders commonly used by professionals in the broadcasting and music industries.

• This product is manufactured using advanced digital technology, and yet it retains an analog touch, so as to impart a sense of familiarity and ease of use.
• Processed titanium is used for the body to strengthen rigidity and create a unique sense of superior quality.
• For the best recording environment, user friendliness was pursued in all aspects, resulting in a successful integration of unique styling and superior functionality.

"Feature Design" : The designer talks about the PCM-D1.

This series of digital single-lens reflex cameras with a built-in Super SteadyShot® stabilization allows all α-lenses to benefit from anti-shake performance, coupled with a newly developed 10.2-megapixel CCD that facilitates high-resolution image recording.

• The α brand color is used for the lenses and lens mount to create the image as if all system components expand out from the camera mount.
• The shutter button is ideally positioned and the curved rear of the body optimizes hand grip. Functionality has also been improved.
• The GUI display lets users check recording information and camera setup at a single glance, to let users enjoy comfortable photography.

The HDR-HC3 is a small and lightweight video camera that provides 1080i High Definition recording.

• This model features a simple three-part structure: its lens portion (for recording), LCD panel (for viewing) and grip.
• Hairline-finish aluminum and rubber material were used, and the contrast between hard and soft materials offers a distinctive luxury and enhances the allure of the product.
• The lens portion has been tilted and the grip's center of gravity adjusted to eliminate undue strain on the wrist. The design places priority on user friendliness.

The VAIO Type L is a stylish personal computer that accentuates any living room environment, and was proposed from three aspects: to "decorate," "carry," and "use."

• The main frame is translucent, which creates a unique, floating-in-air appearance.
• This PC was designed to break away from the conventional idea of notebook/desktop computers.
• Two differing designs based on two different concepts are available; thus allowing a choice based on the PC-use environment at home.

The "x-Pict Story" was developed to allow you to enjoy your own media content based on mages from your digital camera and not just as simple playback of images on TV."

• This software offers a variety of BGM and effect templates to create high quality content more easily.
• With the simple and easy-to-operate GUI, users can simply follow the on-screen instructions and make desired selections.
• The effect pattern changes each time, so that users can create and enjoy a completely new image, even with the same picture and BGM.

The BRAVIA X series is a top-of-the-line, full-specification High-Definition LCD TV.

• For this model, users have the option of selecting their favorite bezel color to make the unit blend into a room environment.
• The LCD is encased in a translucent polycarbonate material, which has an extruded aluminum frame, imparting a sense of translucent luxury.
• The indicator and logotype that float in the translucent panel around the screen enhance its functional beauty.

"Feature Design" : The designer talks about the BRAVIA.

The MDR-SA5000 Stereo Headphones support Super Audio CD. This model was designed primarily with two major characteristics in mind: "sound quality" and "comfort."

• Introducing a magnetic frame structure for the housing resulted in a substantial weight reduction.
• The head pads were widened to more evenly distribute pressure around the head.

The USM-JX Series of USB flash memory devices have slide-up style USB connectors.

• The slide-up style connector has eliminated the need for the cap that is often lost, and provides easy one-hand use.
• Use of a minimized casing structure with a chrome-coated frame section have enabled low cost and high added value to be simultaneously achieved.
• A pearl white casing and gold USB connector have been featured to provide luxury and high-end features for high-speed transfers.

The USM-J Series of USB flash memory devices have slide-up style USB connectors.

• Like the USM-JX Series, the slide-up style USB connector has eliminated the need for the cap that is often lost, and provides easy one-hand use.
• This small, slim-profile model is compatible with any device (thanks to the USB standard-compliant connector size).
• By adopting a minimized, chrome-coated casing, two conflicting factors—low cost and high added value—have been simultaneously achieved.

The USM512FL is a USB flash memory device with a built-in fingerprint authentication security function.

• This model features a long horizontal shape that reflects the greater convenience and functionality of its line sensor that has been designed for fingerprint authentication.
• By using a cradle, this model can easily be used with desktop PCs.
• Its slim stick design and strap hole afford easy mobility and meet a variety of user needs.

The USM-H Series of USB flash memory can be used for various purposes.

• This series is thin and small and, with the front and rear clearly distinguishable, can be easily connected.
• This device comes in different colors, depending on capacity, making it easier for users to select and identify the desired device according to usage.
• Carrying cases come in the same colors as the body, providing a "colorful, easy-to-carry device."
• This small, slim-profile model is compatible with any device (thanks to the USB standard-compliant connector size).

BRAVIA offers an excellent reproduction of red — a color that is difficult to reproduce on a television. The brand color "BRAVIA Red" was created to emphasize this point and to convey our passion, vision, and philosophy toward the brand.

• The BRAVIA logotype design reflects the timeless line of its LCD televisions that will not appear old, even in 10 years.
• The communication design of Bravia enables our marketing communications group within each country to create a story based on a common goal.
• A more clarified role of package design has been achieved by considering the different store and regional environments.

Boldly trimmed down, yet unmistakably a PlayStation®2. That was our vision in streamlining this console.

• The goal: Without overhauling the previous design, retain the original PlayStation®2 image while giving it impact.
• What design could be compelling enough to entice existing owners to want another? Thinking along these lines led to an ultimately compact console.
• A stripe runs along the bottom of the lid, adorned with an appealingly simple, engraved PlayStation®2 logo, for an accent of contrasting materials.

In PSP, we poured our creative energy into redefining versatility. Easy to use as a handheld game, the unit also invites users to enjoy an ever-expanding array of digital media. Clear materials are used well in a design that's at once simple, but functional, with imaginative ideas evident in the details; the eye is drawn inward by the shape. All of these touches have established PSP as a prototype of next-generation portable entertainment systems.

• Arcing grips on both ends make PSP easy to hold.
• A distinctive shape, with cut-out corners, nicely enhances functionality and visual design identity.
• Black and clear plastic components throughout form a seamless, integrated front panel.