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Design for Asia Award 2008

Digital HD Video Camera Recorder Handycam HDR-TG1/TG3

Digital HD Video Camera Recorder Handycam HDR-TG1/TG3

2008 DFA Silver Award

The world's smallest and lightest digital HD Handycam, with a durable yet lightweight titanium body. With its stylish yet warm brown tone, treatment with durable Premium Hard Coating, and a simple and elegant design which slips easily into a bag or pocket, this Handycam delivers all the pleasures of excellent portability and a brand new style of videography. To achieve the simple square design, particular attention was paid to the details such as the hinge of the LCD panel, the function buttons, resulting in this sophisticated design.To emphasize the slimness, we employed a non-cylindrical lens barrel.

Active Speaker System "Sountina" NSA-PF1

Active Speaker System "Sountina" NSA-PF1

2008 DFA Silver Award

The "Sountina" is a unique, high fidelity speaker system. The transparent glass tube, approximately 1 m in length, vibrates to project 3D-sound, 360 degrees from just one unit. It produces a clear, soothing sound in spacious areas that house many people such as halls, lobbies or large living rooms. The three illuminated colors in the organic glass tube can be adjusted, and the accompanying genuine-leather sleeve can be removed. The simple yet sophisticated design adds ambience to whichever space it is installed, proposing a whole new type of audio experience that promotes interaction between people.

HDV Camcorder HVR-Z7

HDV Camcorder HVR-Z7

2008 DFA Merit Recognition

The HVR-Z7 is the world's first bayonet-mount, interchangeable-lens handheld video camera. The grip is slanted on the lens' block side to successfully obtain the optimum grip and weight balance. Tilted placement of the cassette deck adds to the compactness of the camera body, while offering an optimum grip position. The reliability, functional beauty and advanced performance of a "professional tool" are expressed in a well-thought-out, logical layout and design for the operating system. This camera also delivers simultaneous, hybrid recording onto tape as well as Compact Flash, greatly reducing editing time.


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Copyright 2009 Sony Corporation
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