When we focus on design quality, the easy-to-use aspect of a product can sometimes be compromised. On the other hand, if we focus too much on a product’s ease-of-use, then the design can sometimes be boring. Sony believes that the most important aspect of designing is to achieve the best balance between the beauty and usability of its products. Our approach, "simultaneous pursuit of design and ease of use," is introduced through our various products.
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Sony Corporation is a member of IAUD (International Association for Universal Design).
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