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Sony's successful launch last year of contactless smart cards made of vegetable-based plastic derived from biomass* marked a world first (November 28, 2006). Applications include use in Edy prepaid e-money services (powered by Sony's FeliCa non-contact IC card technology) or as employee ID or membership cards. The convenience and security of smart cards has driven their surging popularity, and now, they are available in a more eco-friendly format. For a design that captures the appeal of this material, Sony designers worked with card developers to perfect the graphic design and finish of the cards.
* Biomass is a general term for organic agricultural or marine material, including surplus or normally unused natural resources. Unlike materials derived from coal or petrochemicals, biomass provides a renewable resource, thanks to natural cycles involving sunlight, air, soil, and the ocean. In this way, biomass holds great promise as an untapped resource for energy and materials.
Non-contact smart card of vegetable-based plastic
Two designs were developed. The first emphasizes the textural qualities of this unique plastic, with a matte ivory finish reminiscent of ceramics. Its sole embellishment is a logo, for an appealingly simple design.
The other has a more casual flair. Its endearing sprout motif, brimming with vitality, will surely grow on users. This design is inspired by a creative reinterpretation of the card's internal antenna in the context of this eco-friendly material, as if sprouts have burst into life on the antenna, stretching up into a cheerful blue sky.
Exhibited at Eco-Products 2006, at Tokyo Big Sight in December 2006
Health insurance ID cards made of vegetable-based plastic (sample application)
The Sony Health Insurance Union is phasing in a more eco-friendly health insurance card made of vegetable-based plastic (not an IC card) for about 150,000 members.
