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Feature Design

Sense of Quartz

[ 2013.6.4 up ]

Sense of Quartz
  • Sony BRAVIA TVs and matching home theater systems have been a single-minded quest for picture quality that captivates and audio with truly realistic presence. How could design signal this amazing experience more clearly? Read all the answers to this essential question that designers found in the Sense of Quartz design concept.

WALKMAN® NWD-W270 series

[ 2013.4.25 up ]

WALKMAN® NWD-W270 series
  • It was 1979 when WALKMAN® audio players first gave us the freedom to enjoy music easily whenever and wherever we pleased. The next step in this evolution is into the pool. Now you can bring your favorite tunes with you not only when jogging but even when swimming. The WALKMAN® W series invites you to enjoy another dimension of freedom in a new listening experience.

Xperia™ Z/Xperia™ Tablet Z

[ 2013.4.3 up ]

Xperia™ Z/Xperia™ Tablet Z
  • In the ever-innovative Xperia™ line, there's a new Xperia™ Z smartphone and tablet. Shaped like a simple, exquisite bar and slate, they reflect a future of greater freedom. Turn the page on a new chapter in Xperia™ design.

Xperia™ T/TX/V/J

[ 2012.12.27 up ]

Xperia™ T/TX/V/J
  • New enthusiasm for design is here in the Xperia™ T, TX, V, VC, and J series. They retain the familiar "arc form" of first-generation model, but why look back, when fashioning the next generation? Because that's what the designers continued to see on the horizon, as they simplified shapes and refined the interface. Sony's vision of future smartphones lies at the crossroads of tradition and innovation.

VAIO® Tap 20

[ 2012.12.3 up ]

VAIO® Tap 20
  • In celebration of multi-touch in Windows® 8, this new VAIO® turns the tables on "personal" computing, making the computer the centerpiece of family entertainment. VAIO® Tap 20 redefines computers as a way to bring people together and spark communication. Is this the future of home computing?

DSC-RX1/SLT-A99V/NEX-VG900

[ 2012.12.18 up ]

DSC-RX1/SLT-A99V/NEX-VG900
  • Some camera innovation is only possible when a company develops and produces their own CMOS sensors. For a good example, look no further than these three 'Cyber-shot', 'α (alpha)', and 'Handycam' models: the DSC-RX1, SLT-A99V, and NEX-VG900. The gleaming umber ring around the lens mount signals that these are full-frame cameras with α35 mm-equivalent CMOS sensor. It's a visual reminder of Sony's technical expertise and the breadth of Sony design.

MDR-1

[ 2012.9.3 up ]

MDR-1
  • You're looking at the new face of Sony headphones, MDR-1. Three models are available: the standard MDR-1R, the noise-canceling MDR-1RNC, and the Bluetooth-compatible MDR-1RBT.

CineAlta Camera F65

[ 2012.6.11 up ]

CineAlta Camera F65
  • 4K is a hot topic in video production and playback equipment. Sony saw it coming and has been hard at work preparing a complete environment for production and consumption, from shooting to editing to viewing. Currently in the limelight among video production pros is the F65. It's the pinnacle of 4K CineAlta cameras.

"Cyber-shot" DSC-TX55/TX300V

[ 2012.4.5 up ]

tx55_300v
  • “Cyber-shot” T series designers and engineers have for some time focused on two ideals—packing advanced features into a compact body, and creating slim, stylish devices. This commitment has given us one unprecedented camera after another and led to innovative answers to the question of what the ultimate in unconventional cameras should be like. See how the designers arrived at two new models that set the tone for T series styling.

RDP-X Series

[ 2012.3.9 up ]

RDP-X Series
  • Sony has turned up the volume in dock speaker refinement, thanks to outstanding work by Sony Design Centre Europe (DCE). The sculpted speakers are poised to generate some noise around the world. A locally relevant yet globally appealing standard of Sony Design.

Head Mounted Display “Personal 3D Viewer” HMZ-T1

[ 2012.2.28 up ]

Head Mounted Display “Personal 3D Viewer” HMZ-T1
  • Announced at the 2011 Consumer Electronics Show, the Sony Head Mounted Display has turned more than a few heads. The team at Sony that saw this ambitious concept through to commercial fruition was a group of R&D designers. It's their brand of dedication that will forge the Sony of tomorrow.

Feature Design Sony PlayStation®Vita

[ 2012.1.31 up ]

Feature Design Sony PlayStation®Vita
  • If you like games and PlayStation®, Sony has just what you've been hoping for-the new PlayStation®Vita. This innovation in portable game consoles is revolutionary, not evolutionary, and the PS Vita designers rose to the challenge. Join us as the visionaries discuss the next-gen PlayStation® device.

Feature Design Sony User Interface -Sound and Light

[ 2012.1.31 up ]

Feature Design Sony User Interface -Sound and Light
  • Interact with electronics, and they might respond through sound or light. Sony treats these responses as elements of the user interface and considers them a valuable design opportunity, all for the sake of better user experiences. Hear what Sony sound and light designers have been up to.

Feature Design Sony NEX-7

[ 2011.11.30 up ]

Feature Design Sony NEX-7
  • The NEX-7 represents an answer to the question of what DSLR users have been hoping for. Here you'll find expanded features and a new way to use them, all condensed into a compact, streamlined camera true to the NEX "cylinder + panel" aesthetic. See how the diligent developers arrived at this very refined form.

Feature Design Sony Tablet

[ 2011.11.7 up ]

Feature Design a77/a65
  • A-mount α (alpha) cameras have caused quite a stir about how future DSLRs should work, and even what they should look like. Listening to the designers who recast this series, we can hear what's in store for the brand.

Feature Design Sony Tablet

[ 2011.10.12 up ]

Feature Design Sony Tablet
  • An appearance that breaks free from the familiar. Usability that builds on insight about user needs. The time for “Sony Tablet” has come. See how the careful work of many designers unfolded after the team took a fresh look at what's important in tablets.

Feature Design NXCAM NEX-FS100

[ 2011.8.11 up ]

Feature Design NXCAM NEX-FS100
  • Meet the NEX-FS100, an E-mount pro camcorder with a generous image sensor. Those familiar with traditional Handycam styling will find it strikingly original. What was the true motive for this departure in design? Insightful user feedback during development helped the designers think inside and outside the box.

Feature Design Digital Wireless Microphone

[ 2011.6.16 up ]

Feature Design Digital Wireless Microphone
  • Over time, many Sony broadcast and pro audio products have become legends. One day, these new digital wireless microphones may well enjoy the same status. Soon after release, they appeared in national singing shows on TV and became the favorite microphone of renowned artists. Read how in Sony professional audio, the baton has been passed.

Feature Design TV Remote Control for Kids RM-KZ1

[ 2011.6.16 up ]

Feature Design TV Remote Control for Kids RM-KZ1
  • This cute "kids' remote control" was inspired by requests for a TV remote just for children. Behind the remote is expertise from years of Remote Commander development-and close attention to children's behavior. How do you push the boundaries of TV remotes? Sony designers seem to have waved a magic wand.

Feature Design Bloggie Touch MHS-TS20K

[ 2011.5.20 up ]

Feature Design Bloggie Touch MHS-TS20K
  • Bloggie Touch is an MP4 video camera that's making waves in North America. Behind its popularity is the camera's refined finish and universal design: you can hold it vertically, horizontally, or in either hand while shooting video. Pick one up, and you'll find yourself embarking on an enjoyable and exciting new story-an exceptional user experience, courtesy of Sony's ambitious and passionate designers in the U.S. and Japan.

Feature Design Sony Internet TV powered by Google TV

[ 2011.3.28 up ]

Feature Design Sony Internet TV powered by Google TV
  • Sony Internet TV was launched in North America in 2010. It has been praised for the new user experience it provides, combining television and network entertainment, and for its highly polished design and usability. Hear from some of the enterprising designers who ventured to bring us the first product that melds TV and network technology to keep evolving, in a new take on television.

Feature Design Intelligent Presence Sensor

[ 2011.3.18 up ]

Feature Design Intelligent Presence Sensor
  • BRAVIA televisions with an Intelligent Presence Sensor detect the viewer's face and respond in a variety of ways. This dynamic makes them seem more "human" than previous televisions. As sets continue to gain features, Sony designers show us where next-gen televisions should be heading.

Feature Design Z/ZX/EX Monitor Series

[ 2011.2.22 up ]

Feature Design Z/ZX/EX Monitor Series
  • Mentioning Sony headphones may call to mind the V series or professional mainstay MDR-7506 headphones, which deliver detailed monitor sound thanks to relentless pursuit of accurate playback. Now these legendary monitors have reached the next stage in the evolution of Sony audio. Hear how the superb quality recognized by audio professionals is beginning to resonate from monoform product design.

Feature Design nav-u NV-U35

[ 2010.12.21 up ]

Feature Design nav-u NV-U35
  • Shift focus in product development from utilitarian function to stylish form, and what do you get? For a peek at the forefront of this approach, look no further than headphones. PIIQ and Jienne, new headphone series from Sony. Scooping up the elements people want, and distilling the essence. Also a technique that's essential in Sony design.

Feature Design Cycle Energy TDG-BR100/BR50

[ 2010.12.6 up ]

Feature Design TDG-BR100/BR50
  • 2010 marked the dawn of 3D TV. Along with 3D TVs, Sony has developed 3D glasses (TDG-BR100/BR50). The fit? Tailored for a wide range of head sizes, with models for children and adults. The styling? Perfect for 3D viewing. Just what you would expect in glasses made by Sony.

Feature Design Cycle Energy CP-AL/CP-AH

[ 2010.11.15 up ]

Feature Design Cycle Energy CP-AL/CP-AH
  • Ever use a rechargeable power supply as an extra source of power for mobile devices? After introducing this use of rechargeable batteries a few years ago, the groundbreaking CP-3H2K portable power supply/battery charger was recently updated as the CP-AL. Now modular and featuring device authentication, it's more portable and versatile than ever. A fresh example of Sony designers' stance and ingenuity in popularizing the eco-minded habit of reuse.

Feature Design SOUND MUG RDP-NWV500 / SRS-V500IP

[ 2010.10.12 up ]

Feature Design SOUND MUG RDP-NWV500 / SRS-V500IP
  • What pours forth from this mug-shaped speaker is surprisingly vibrant and substantial sound. Crossing the boundaries of home and car audio equipment, the Sound Mug is brimming with new thinking in product design, and it gives us a foretaste of possibilities in next-generation personal entertainment.

Feature Design NAS-V7M/V5

[ 2010.10.5 up ]

Feature Design NAS-V7M/V5
  • Look again-it's a stereo system. With unconventional contours and finishes, this dock speaker system looks great no matter how you position it. The new styling comes from a regard for interior design. Go behind the scenes with the designers who made inimitable Sony style clear from any angle.

Feature Design PIIQ & Jienne

[ 2010.9.14 up ]

Feature Design PIIQ & Jienne
  • Shift focus in product development from utilitarian function to stylish form, and what do you get? For a peek at the forefront of this approach, look no further than headphones. PIIQ and Jienne, new headphone series from Sony. Scooping up the elements people want, and distilling the essence. Also a technique that's essential in Sony design.

Feature Design αNEX-5/NEX-3

[ 2010.8.24 up ]

Feature Design αNEX-5/NEX-3
  • Here's a vivid reinterpretation of the essence of cameras, the NEX-5 and NEX-3. Pick one up, and you're sure to agree-you'll feel it in the comfortable grip, sense of exceptional quality, and user-friendly usability. They're a crystallization of the designers' originality and passion in pursuit of ideal cameras.

Feature Design make.believe

[ 2010.8.10 up ]

Feature Design make.believe
  • At IFA in 2009 and then at CES in 2010, Sony took the opportunity of international electronics shows to announce the group's first unified brand message to be used globally and unveil animated 2D and 3D logos. Meet the designers whose teamwork and enterprising spirit brought the logos to life.

Feature Design FIFA Communication Design

[ 2010.7.12 up ]

Feature Design FIFA Communication Design
  • June marks the kickoff of the FIFA World Cup in South Africa this year. As an official FIFA partner, Sony has prepared by planning ways to reach fans everywhere through communication design. Here, designers behind these activities take the field and discuss their teamwork.

Feature Design VAIO P Series

[ 2010.6.14 up ]

Feature Design VAIO P Series
  • "VAIO" P Series ultraportables made a splash in 2009 after launch, but you might be pleasantly surprised at how different the new generation looks. With a matte finish and striking colors that entice us to hold and behold them, these mini notebooks tell us that the potential of the "VAIO" line is beginning to unfold.

Feature Design Monolithic Design

[ 2010.3.8 up ]

Feature Design Monolithic Design
  • Home entertainment products should be a welcome presence in our living room for years. That's why they must embody something essential and not look outdated as new trends emerge. Enduring qualities help these products blend in well and constantly satisfy us. But designers must also capture something new, something that makes us want to update our living room-even our entertainment habits themselves. One way Sony resolves this paradox is through Monolithic Design.

Feature Design Color / Pink

[ 2010.1.21 up ]

Feature Design Color / Pink
  • Color is a powerful element of design that can make or break product character. Used effectively, it can arouse interest and stir up business. This was revealed and proven early on, in tests with Sony products in various colors. Hear what designers have to say about pink, now a standard color that defies passing trends and preconceptions about product markets and categories.

Feature Design VAIO X Series

[ 2009.12.18 up ]

Feature Design VAIO X Series
  • Graceful, perfectly flat surfaces show you just how marvelously thin this notebook is, at about 13.9 mm. Attention to design is evident in every detail. Many pleasant surprises await you in this new VAIO. What's behind this Sony success story? Read on for some insight from the designers.

Feature Design Sustainable Package

[ 2009.12.10 up ]

Feature Design Sustainable Package
  • Avoid virgin materials whenever possible, and make sure packaging is easy to recycle. Packaging policies such as these have been a facet of environmental initiatives at Sony for some time. With the consumer perspective firmly in mind, designers committed to sustainable packaging are now expanding these activities. How can packaging be easier to manage after use? How can unboxing a new Sony product excite and satisfy people more than ever? Here, contributors take the lid off some of these efforts.

Feature Design DSC-TX1

[ 2009.12.10 up ]

Feature Design DSC-TX1
  • Familiar, minimalist T-series style, yet fresh and bold. Cyber-shot T-series cameras are prized for their slim bodies and stylish design. Here's a reinterpretation of this theme, wrapped in graceful curves, alluring colors, and a new GUI. What's behind this ripple in T-series design? Read on, as the designers reveal some answers.

Feature Design α380

[ 2009.11.10 up ]

Feature Design α380
  • Digital SLR cameras are hot. Entry-level SLRs should be small and straightforward, yet many people still find them big and complicated. Just who are these cameras for, and what should they be like? The new "α" gives us some answers, from designers who faced the issues in photography.

Feature Design WALKMAN W Series

[ 2009.10.23 up ]

Feature Design WALKMAN W Series
  • What have wearable audio players been missing? What kind of player would music lovers love? One answer emerged from designer brainstorming and original Sony technology. Listen to the prelude to a new Walkman in sync with how people are enjoying music.

Feature Design S-Frame

[ 2009.6.30 up ]

Feature Design S-Frame
  • Sony has pioneered and pushed the boundaries of digital imaging for years. "S-Frame" has proven to be another popular product in this tradition since these digital photo frames were introduced in 2008. The line aptly frames the designers' ideas about the essence of photos and the potential of digital photo frames, their starting point in this project.

Feature Design WALKMAN X Series

[ 2009.5.13 up ]

Feature Design WALKMAN X Series
  • The new flagship WALKMAN® is finally here. Portable media players are all about listening, watching, and the supporting controls—essential elements that the X series designers approached with great care. Discerning WALKMAN® fans will find this gem worth the wait.

Feature Design Cyber-shot DSC-G3

[ 2009.3.27 up ]

Feature Design Cyber-shot DSC-G3
  • Discoveries and excitement captured on a digital camera can be shared with others on the spot, using wireless networks and photo-sharing websites. It adds a new dimension of fun to shooting. In the DSC-G3, Sony anticipates this trend and unlocks new potential in cameras. But what will drive the trend is design that wraps key features up in such a stylish package. It may be just the ticket to the next stage in photography.

Feature Design VAIO P Series

[ 2009.3.3 up ]

Feature Design VAIO type P
  • PCG-C1MZX invited you to take your digital photos and videos with you, for the first time. The U Series introduced a grippable mobile computing format. VAIO models have been there at every turn in the history of ultraportables. The eagerly awaited next stage in this evolution is the P Series, no bigger than a comfortably sized keyboard. Less is more in this polished design, but the VAIO P Series is full of Sony's customary attention to offering people something more.

Feature Design Visual Merchandising Design

[ 2009.2.2 up ]

Feature Design Visual Merchandising Design
  • Sony Style is Sony's worldwide retail chain. As close points of contact for Sony, the stores set the scene for the convergence of merchandise, markets, and consumers. And here, products and services are presented true to the developers' original intentions. In the field of visual communication, ambitious design work for the chain is larger in scale than national or even regional projects. Read how designers are refining these retail venues.

Feature Design BRAVIA:KDL-40ZX1

[ 2009.1.7 up ]

Feature Design BRAVIA:KDL-40ZX1
  • At a mere 9.9 mm thin, the BRAVIA KDL-40ZX1 is the world's slimmest* LCD TV. But the facts and figures fade when you see it, as analysis gives way to simple amazement. That's the strength of its design. After the KDL-40ZX1, claims to thinness based on specs will seem flat.

Feature Design "Cyber-shot" DSC-T700/T77

[ 2008.12.2 up ]

Feature Design Cyber-shot DSC-T700/T77
  • "Cyber-shot" T series digital cameras lead the market in slim, compact models with generous screens. The DSC-T700 and DSC-T77 epitomize these qualities, at nearly 15 mm thin including the sliding lens cover. Here, understated design highlights the slimness of these cameras.

Feature Design Reader Digital Book PRS-505

[ 2008.10.8 up ]

Feature Design Reader Digital Book PRS-505
  • The PRS-505 electronic book reader introduced in North America last year has won prestigious international design awards, including Red Dot and IDEA awards. The Reader is truly a booklover's book, and one that's rewriting the book on how people read. A refreshingly simple product that does one thing and does it well, the Reader is also a natural product of Sony design ideals.

Feature Design USB Memory "POCKETBIT" USM-L/LX series

[ 2008.8.11 up ]

Feature Design USB Memory "POCKETBIT" USM-L/LX series
  • This time, the sliding format has evolved into a clever click mechanism. Each generation proves its value to users in new ways. That seems to be a tradition in Micro Vault USB flash drives. We can thank designers who are not content just to update the appearance. Design has the power to produce added value. Even in the smallest of everyday digital tools, there's no doubt that Sony design DNA is transmitted from one generation to the next.

Feature Design "Sountina"NSA-PF1

[ 2008.7.18 up ]

Feature Design "Sountina"NSA-PF1
  • Omnidirectional sound from an organic glass tube tweeter. Introducing the "Sountina" NSA-PF1, currently in the limelight as an elegant speaker system offering a room-filling soundstage. Such original technology also proved a font of inspiration for the designers, but how did they channel their creative energies into this sonic sculpture? Here, the designers reveal how the Sountina is another paragon that casts light on the best direction for Sony design.

Feature Design "Cyber-shot"DSC-W300

[ 2008.6.13 up ]

Feature Design "Cyber-shot"DSC-W300
  • The "Cyber-shot" DSC-W300: high-resolution, full-featured, and superbly designed. Polishing the image of the W series as standard models, this mass-market compact digital camera has gained a fresh coat of quality and is turning heads. Meet the duo of designers whose collaboration brought it to life, sparked by the technical prowess of engineers who succeeded in adopting new materials and an exceptional coating.

Feature Design High Definition "Handycam" HDR-TG1

[ 2008.5.20 up ]

Feature Design High Definition "Handycam" HDR-TG1
  • Decidedly different from conventional "Handycam"s. But on closer inspection, clearly a Sony. This may be your first impression of the HDR-TG1/TG3E, a compact and slim HD "Handycam". Simple. Yet the more you look, the more you discover. Thrilling just to hold in your hand. Besides signaling product functions, this design delivers something of greater value. Welcome to the launch of a new example of sophisticated Sony design.

Feature Design Active Style Headphones

[ 2008.4.8 up ]

Feature Design Active Style Headphones
  • Grab some headphones, and get ready to enjoy music while working out. Sony, the pioneer of this healthy habit, has new headphones for you. Meet some of the designers who bring us the fresh styling in this nicely varied and distinctive product line. For this new series, we can thank designers who were not content to rest on the laurels of the manufacturer that wrote the book on this product category, but who draw on the same professional pride.

Feature Design WALKMAN E Series

[ 2008.3.10 up ]

Feature Design WALKMAN E Series
  • Some colors excite us, and others turn us off—even if the design is the same. It's no surprise that color is a key factor affecting our impression of products. With accent panels running the spectrum in 20 patterns, the new WALKMAN® E series satisfies quite a range of tastes.

Feature Design x-Application

[ 2008.1.25 up ]

Feature Design x-Application
  • What experiences do we want to offer users? How can hardware, software, and services interest and excite users in new ways? Experts involved in Sony interaction design take on these questions to create x-Applications, a unique suite of media applications. Catch a glimpse of Sony product development behind the scenes from a new angle and see design traditions at work.

Feature Design Organic light-emitting diode display TV XEL-1

[ 2007.12.21 up ]

Feature Design Organic light-emitting diode display TV XEL-1
  • On December 1 this year, Sony released the world's first* TV with an OLED panel. People are talking about the set's vivid picture and svelte screen — about 3 mm at thinnest, including external parts. Tune into this episode of our designer interviews to see how the Sony ideal of groundbreaking yet elegantly simple design is reflected in the advanced XEL-1.

Feature Design Sound Entertainment Player Rolly

[ 2007.11.16 up ]

Feature Design Sound Entertainment Player Rolly
  • Its enticing movement amplifies fun with music. Listen from a fresh perspective, and even old favorites seem recharged. In a nutshell, that is "Rolly," breathing new life and value into audio players. The quality that clearly marks it as a Sony product also reflects the designers' uncompromising approach. Here, the designers recall their challenges on the way to perfecting the final product.

Feature Design α700

[ 2007.10.30 up ]

Feature Design α700
  • Sony introduced the α (pronounced alpha) digital SLR camera system in 2006 with the α100. Now the α700 is here, signaling the next phase in development. In appearance, it is bold and free of ornamentation. Hold the camera in your hand, and the regard for usability is clear. Camera aficionados will notice unmistakable Sony inspiration in the details. Like a gem created by intense heat and energy, the α700 is a crystallization of the designers' enduring passion for cameras and photography.

Feature Design High Definition "Handycam" HDR-CX7

[ 2007.8.9 up ]

Feature Design High Definition "Handycam" HDR-CX7
  • Tape, DVD, and HDD. Recording media and their drive mechanisms have always been a limiting factor in camcorder design. Clear this hurdle, and imagine the tremendous potential of camcorders. Meet the Memory Stick Handycam, the HDR-CX7. This camcorder packs a liberating new message from Sony.

Feature Design "CineAlta" Digntal Cinema Camera F23

[ 2007.6.13 up ]

Feature Design "CineAlta" Digntal Cinema Camera F23
  • Movie production is changing. Computer graphics are more widespread, and studios are introducing digital workflows. The F23 digital movie camera is the first link in this chain. This series has met demanding needs in professional broadcasting and industrial applications. In the designers' approach, we can uncover sources of Sony design inspiration.

PLAYSTATION®3

[ 2007.4.18 up ]

PLAYSTATION®3
  • Since its introduction in 1994, PlayStation® has dominated the entertainment playing field. Now PLAYSTATION®3 is here, opening up new horizons in fun. Its impressive specifications are revolutionary, rather than evolutionary. How did the designers decide on the hardware design and on-screen image graphical user interface (GUI) that express these advances? Here, two designers share a glimpse behind the development scenes.

Extension Line by VAIO

[ 2007.3.8 up ]

Extension Line by VAIO
  • Have you seen it for yourself? The TP1 Living Room PC. Its unique, round shape has turned quite a few heads since launch. Discover the freer shape computers can take, once you leave behind preconceptions about box-like form factors. Here, meet the designers who introduce another new paradigm from Sony as they share their inspirations.

WALKMAN® S Series

[ 2007.2.16 up ]

WALKMAN® S Series
  • The WALKMAN® should be a thing of beauty. This thought is shared both by Sony and our users. Take a look at the memory-type S series. Even though it is a totally innovative design, doesn't something about it remind you of the very essence of a WALKMAN® What makes you feel this way? For the answer, three designers describe their work in their own words.

Blu-ray Disc Recorder:BDZ-V9

[ 2007.2.7 up ]

Blu-ray Disc Recorder:BDZ-V9
  • The BDP-S1 Blu-ray Disc player announces to the world that the era of the Blu-ray Disc has truly begun. Although the size of the unit is orthodox, its innovation and style are anything but. This model is a perfect example of the minimalist design concepts that are so important at Sony.

mylo COM-1

[ 2006.12.27 up ]

mylo COM-1
  • The profusion of wireless networks is unleashing the potential of ubiquitous computing, connecting people and devices everywhere as never before. Communication itself must surely evolve, becoming easier and more enjoyable. Here's your invitation to join in: the mylo personal communicator. These four innovators have designed not just a new product, but a new communication style.

BRAVIA:X2500 Series

[ 2006.10.30 up ]

BRAVIA:X2500 Series
  • As LCD television screens grow ever larger, virtually the only part of the television that is visible from the front is the LCD panel itself. That is why these products present such a dilemma for designers. The floating design of the BRAVIA conveys the deep faith and conviction of the team of designers who persisted in their search for a product identity that closely matches the Sony name.

PCM-D1

[ 2006.10.2 up ]

PCM-D1
  • The Sony Densuke cassette recorder ignited a tremendous boom in live recording during the 1970s. Now this product has been revived as the PCM-D1 linear PCM recorder using the latest digital technology. Here, two designers talk about the distinctive shape of the PCM-D1 and how they insistently pursued its sound quality and ease of use.
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