Grab some headphones, and get ready to enjoy music while working out. Sony, the pioneer of this healthy habit, has new headphones for you. Meet some of the designers who bring us the fresh styling in this nicely varied and distinctive product line. For this new series, we can thank designers who were not content to rest on the laurels of the manufacturer that wrote the book on this product category, but who draw on the same professional pride.

Some colors excite us, and others turn us off—even if the design is the same. It's no surprise that color is a key factor affecting our impression of products. With accent panels running the spectrum in 20 patterns, the new WALKMAN® E series satisfies quite a range of tastes.

What experiences do we want to offer users? How can hardware, software, and services interest and excite users in new ways? Experts involved in Sony interaction design take on these questions to create x-Applications, a unique suite of media applications. Catch a glimpse of Sony product development behind the scenes from a new angle and see design traditions at work.

On December 1 this year, Sony released the world's first* TV with an OLED panel. People are talking about the set's vivid picture and svelte screen — about 3 mm at thinnest, including external parts. Tune into this episode of our designer interviews to see how the Sony ideal of groundbreaking yet elegantly simple design is reflected in the advanced XEL-1.

Its enticing movement amplifies fun with music. Listen from a fresh perspective, and even old favorites seem recharged. In a nutshell, that is "Rolly," breathing new life and value into audio players. The quality that clearly marks it as a Sony product also reflects the designers' uncompromising approach. Here, the designers recall their challenges on the way to perfecting the final product.

Sony introduced the α (pronounced alpha) digital SLR camera system in 2006 with the α100. Now the α700 is here, signaling the next phase in development. In appearance, it is bold and free of ornamentation. Hold the camera in your hand, and the regard for usability is clear. Camera aficionados will notice unmistakable Sony inspiration in the details. Like a gem created by intense heat and energy, the α700 is a crystallization of the designers' enduring passion for cameras and photography.

Tape, DVD, and HDD. Recording media and their drive mechanisms have always been a limiting factor in camcorder design. Clear this hurdle, and imagine the tremendous potential of camcorders. Meet the Memory Stick Handycam, the HDR-CX7. This camcorder packs a liberating new message from Sony.

Movie production is changing. Computer graphics are more widespread, and studios are introducing digital workflows. The F23 digital movie camera is the first link in this chain. This series has met demanding needs in professional broadcasting and industrial applications. In the designers' approach, we can uncover sources of Sony design inspiration.

Since its introduction in 1994, PlayStation® has dominated the entertainment playing field. Now PLAYSTATION®3 is here, opening up new horizons in fun. Its impressive specifications are revolutionary, rather than evolutionary. How did the designers decide on the hardware design and on-screen image graphical user interface (GUI) that express these advances? Here, two designers share a glimpse behind the development scenes.

Have you seen it for yourself? The TP1 Living Room PC. Its unique, round shape has turned quite a few heads since launch. Discover the freer shape computers can take, once you leave behind preconceptions about box-like form factors. Here, meet the designers who introduce another new paradigm from Sony as they share their inspirations.

The WALKMAN® should be a thing of beauty. This thought is shared both by Sony and our users. Take a look at the memory-type S series. Even though it is a totally innovative design, doesn't something about it remind you of the very essence of a WALKMAN® What makes you feel this way? For the answer, three designers describe their work in their own words.

The BDP-S1 Blu-ray Disc player announces to the world that the era of the Blu-ray Disc has truly begun. Although the size of the unit is orthodox, its innovation and style are anything but. This model is a perfect example of the minimalist design concepts that are so important at Sony.

The profusion of wireless networks is unleashing the potential of ubiquitous computing, connecting people and devices everywhere as never before. Communication itself must surely evolve, becoming easier and more enjoyable. Here's your invitation to join in: the mylo personal communicator. These four innovators have designed not just a new product, but a new communication style.