[ June 2009 ]

• Sony has pioneered and pushed the boundaries of digital imaging for years. “S-Frame" has proven to be another popular product in this tradition since these digital photo frames were introduced in 2008. The line aptly frames the designers' ideas about the essence of photos and the potential of digital photo frames, their starting point in this project.

[ May 2009 ]

• The new flagship WALKMAN® is finally here. Portable media players are all about listening, watching, and the supporting controls—essential elements that the X series designers approached with great care. Discerning WALKMAN® fans will find this gem worth the wait.

[ March 2009 ]

• Discoveries and excitement captured on a digital camera can be shared with others on the spot, using wireless networks and photo-sharing websites. It adds a new dimension of fun to shooting. In the DSC-G3, Sony anticipates this trend and unlocks new potential in cameras. But what will drive the trend is design that wraps key features up in such a stylish package. It may be just the ticket to the next stage in photography.

[ February 2009 ]

• PCG-C1MZX invited you to take your digital photos and videos with you, for the first time. The U Series introduced a grippable mobile computing format. VAIO models have been there at every turn in the history of ultraportables. The eagerly awaited next stage in this evolution is the P Series, no bigger than a comfortably sized keyboard. Less is more in this polished design, but the VAIO P Series is full of Sony's customary attention to offering people something more.

[ 2008.12.16 up ]

• Sony Style is Sony's worldwide retail chain. As close points of contact for Sony, the stores set the scene for the convergence of merchandise, markets, and consumers. And here, products and services are presented true to the developers' original intentions. In the field of visual communication, ambitious design work for the chain is larger in scale than national or even regional projects. Read how designers are refining these retail venues.

[ January 2009 ]

• At a mere 9.9 mm thin, the BRAVIA KDL-40ZX1 is the world's slimmest* LCD TV. But the facts and figures fade when you see it, as analysis gives way to simple amazement. That's the strength of its design. After the KDL-40ZX1, claims to thinness based on specs will seem flat.

[ Octorber 2008 ]

• "Cyber-shot" T series digital cameras lead the market in slim, compact models with generous screens. The DSC-T700 and DSC-T77 epitomize these qualities, at nearly 15 mm thin including the sliding lens cover. Here, understated design highlights the slimness of these cameras.

[ Octorber 2008 ]

• The PRS-505 electronic book reader introduced in North America last year has won prestigious international design awards, including Red Dot and IDEA awards. The Reader is truly a booklover's book, and one that's rewriting the book on how people read. A refreshingly simple product that does one thing and does it well, the Reader is also a natural product of Sony design ideals.

[ August 2008 ]

• This time, the sliding format has evolved into a clever click mechanism. Each generation proves its value to users in new ways. That seems to be a tradition in Micro Vault USB flash drives. We can thank designers who are not content just to update the appearance. Design has the power to produce added value. Even in the smallest of everyday digital tools, there's no doubt that Sony design DNA is transmitted from one generation to the next.

[ July 2008 ]

• Omnidirectional sound from an organic glass tube tweeter. Introducing the "Sountina" NSA-PF1, currently in the limelight as an elegant speaker system offering a room-filling soundstage. Such original technology also proved a font of inspiration for the designers, but how did they channel their creative energies into this sonic sculpture? Here, the designers reveal how the Sountina is another paragon that casts light on the best direction for Sony design.

[ June 2008 ]

• The "Cyber-shot" DSC-W300: high-resolution, full-featured, and superbly designed. Polishing the image of the W series as standard models, this mass-market compact digital camera has gained a fresh coat of quality and is turning heads. Meet the duo of designers whose collaboration brought it to life, sparked by the technical prowess of engineers who succeeded in adopting new materials and an exceptional coating.

[ May 2008 ]

• Decidedly different from conventional "Handycam"s. But on closer inspection, clearly a Sony. This may be your first impression of the HDR-TG1/TG3E, a compact and slim HD "Handycam". Simple. Yet the more you look, the more you discover. Thrilling just to hold in your hand. Besides signaling product functions, this design delivers something of greater value. Welcome to the launch of a new example of sophisticated Sony design.

[ April 2008 ]

• Grab some headphones, and get ready to enjoy music while working out. Sony, the pioneer of this healthy habit, has new headphones for you. Meet some of the designers who bring us the fresh styling in this nicely varied and distinctive product line. For this new series, we can thank designers who were not content to rest on the laurels of the manufacturer that wrote the book on this product category, but who draw on the same professional pride.

[ March 2008 ]

• Some colors excite us, and others turn us off—even if the design is the same. It's no surprise that color is a key factor affecting our impression of products. With accent panels running the spectrum in 20 patterns, the new WALKMAN® E series satisfies quite a range of tastes.

[ February 2008 ]

• What experiences do we want to offer users? How can hardware, software, and services interest and excite users in new ways? Experts involved in Sony interaction design take on these questions to create x-Applications, a unique suite of media applications. Catch a glimpse of Sony product development behind the scenes from a new angle and see design traditions at work.

[ December 2007 ]

• On December 1 this year, Sony released the world's first* TV with an OLED panel. People are talking about the set's vivid picture and svelte screen — about 3 mm at thinnest, including external parts. Tune into this episode of our designer interviews to see how the Sony ideal of groundbreaking yet elegantly simple design is reflected in the advanced XEL-1.

[ November 2007 ]

• Its enticing movement amplifies fun with music. Listen from a fresh perspective, and even old favorites seem recharged. In a nutshell, that is "Rolly," breathing new life and value into audio players. The quality that clearly marks it as a Sony product also reflects the designers' uncompromising approach. Here, the designers recall their challenges on the way to perfecting the final product.

[ September 2007 ]

• Sony introduced the α (pronounced alpha) digital SLR camera system in 2006 with the α100. Now the α700 is here, signaling the next phase in development. In appearance, it is bold and free of ornamentation. Hold the camera in your hand, and the regard for usability is clear. Camera aficionados will notice unmistakable Sony inspiration in the details. Like a gem created by intense heat and energy, the α700 is a crystallization of the designers' enduring passion for cameras and photography.

[ September 2007 ]

• Tape, DVD, and HDD. Recording media and their drive mechanisms have always been a limiting factor in camcorder design. Clear this hurdle, and imagine the tremendous potential of camcorders. Meet the Memory Stick Handycam, the HDR-CX7. This camcorder packs a liberating new message from Sony.

[ July 2007 ]

• Movie production is changing. Computer graphics are more widespread, and studios are introducing digital workflows. The F23 digital movie camera is the first link in this chain. This series has met demanding needs in professional broadcasting and industrial applications. In the designers' approach, we can uncover sources of Sony design inspiration.

[ May 2007 ]

• Since its introduction in 1994, PlayStation® has dominated the entertainment playing field. Now PLAYSTATION®3 is here, opening up new horizons in fun. Its impressive specifications are revolutionary, rather than evolutionary. How did the designers decide on the hardware design and on-screen image graphical user interface (GUI) that express these advances? Here, two designers share a glimpse behind the development scenes.

[ March 2007 ]

• Have you seen it for yourself? The TP1 Living Room PC. Its unique, round shape has turned quite a few heads since launch. Discover the freer shape computers can take, once you leave behind preconceptions about box-like form factors. Here, meet the designers who introduce another new paradigm from Sony as they share their inspirations.

[ March 2007 ]

• The WALKMAN® should be a thing of beauty. This thought is shared both by Sony and our users. Take a look at the memory-type S series. Even though it is a totally innovative design, doesn't something about it remind you of the very essence of a WALKMAN® What makes you feel this way? For the answer, three designers describe their work in their own words.

[ February 2007 ]

• The BDP-S1 Blu-ray Disc player announces to the world that the era of the Blu-ray Disc has truly begun. Although the size of the unit is orthodox, its innovation and style are anything but. This model is a perfect example of the minimalist design concepts that are so important at Sony.

[ February 2007 ]

• The profusion of wireless networks is unleashing the potential of ubiquitous computing, connecting people and devices everywhere as never before. Communication itself must surely evolve, becoming easier and more enjoyable. Here's your invitation to join in: the mylo personal communicator. These four innovators have designed not just a new product, but a new communication style.

[ December 2006 ]

• As LCD television screens grow ever larger, virtually the only part of the television that is visible from the front is the LCD panel itself. That is why these products present such a dilemma for designers. The floating design of the BRAVIA conveys the deep faith and conviction of the team of designers who persisted in their search for a product identity that closely matches the Sony name.

[ December 2006 ]

• The Sony Densuke cassette recorder ignited a tremendous boom in live recording during the 1970s. Now this product has been revived as the PCM-D1 linear PCM recorder using the latest digital technology. Here, two designers talk about the distinctive shape of the PCM-D1 and how they insistently pursued its sound quality and ease of use.