William McDonough is a renowned advocate of sustainable design, and has been vigorously appealing the importance of sustainablile design throughout the world. By explaining his Cradle to CradleSM concept, he shares his view on what Sony products could do for achieving Cradle to CradleSM sustainability.
[ April 2007 ]
Yasuo Kuroki might be called the father of Sony design. Recalling his firsthand experience in design management at Sony, here he reflects on the company's signature style, evident in all Sony products.
[ February 2007 ]
Kenya Hara is a graphic designer active in a broad range of design-related fields. His work reflects a distinctively Japanese design sensibility. Here, he muses on Sony design.
[ october 2006 ]
Kenichiro Mogi is a brain scientist and researcher at Sony CSL, and is a prolific author with wide-ranging interests. Many have discovered "qualia" through his work, and here he shares his thoughts on Sony product design.
