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Sony Design's activities aim to create value in user experiences.
Now that all sorts of network environments are linked and expanding, the door to a new world will open in the realm of audio, video, communications, and entertainment, where Sony
has been involved for many years. It is Sony's belief that the products should enrich people's lives and offer new value and experiences.

[ June 2008 ]
- Sony Design activity seeks to create value in terms of product design, interface design, package design, editorial design, and every other design aspect that enhances the user experience. Here, the designers in charge of these various aspects describe their activities.

[ January 2008 ]
- Concept design is a key process in development that encourages new value systems for the next generation and shapes future lifestyles. At Sony, we continue to design with the future in mind, and we actively promote internal and external collaboration.

[ October 2007 ]
- Here, you can discover prototypes and design concepts with distinctive Sony style that reflect not only eco-friendly and universal design principles but also sustainability, an emerging priority in design.
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